Senior Email Marketing Specialist

Gypsy Collective is looking for aSenior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals.

📅 Your daily adventures include:

• Owning and executing the email marketing and lifecycle communication strategy;
• Leading and developing the Email Marketing team, while planning and distributing priorities across the function;
• Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives;
• Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments);
• Working with HTML email templates and ensuring responsive email experiences;
• Monitoring campaign performance and key KPIs, turning insights into actionable improvements;
• Collaborating closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes;
• Exploring new tools, opportunities, and best practices to continuously improve email marketing performance.

🧭 What makes you a great match:

• 3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role;
• Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar);
• Strong understanding of email deliverability, sender reputation management, and email infrastructure;
• Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols;
• Experience setting up and maintaining email-sending infrastructure and monitoring its performance;
• Strong understanding of email marketing KPIs and performance optimization techniques;
• Experience with segmentation, automation, lifecycle marketing, and customer journey mapping;
• Advanced knowledge of A/B testing methodologies and data-driven decision-making;
• Working knowledge of HTML/CSS for email development and troubleshooting;
• Strong leadership, communication, and stakeholder management skills;
• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously;

• 💸 Flexible payment options: choose the method that works best for you.
• 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.
• 📈 Learn & grow: We cover courses and certifications - and offer real opportunities to grow your career with us.
• 🥐 Benefit Сafeteria: Choose what suits you - sports, language courses, therapy sessions, and more.
• 🎉 Stay connected: From team-building events to industry conferences - we bring people together online, offline, and on stage.
• 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.
• 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 - we care about results, not clock-ins.
  
  If this role sounds like a good fit for you, we’d love to hear from you — apply and tell us a bit about yourself.