Growth Marketing Lead

About the Role

A fast-scaling, Series A AI software company serving multi-location enterprise brands in the hospitality and restaurant space is looking for a Growth Marketing Lead to build their growth engine from the ground up. The company has grown almost entirely on product strength and a high-performing sales team, with 160% net dollar retention and 92% gross retention. Now they need a strategic, hands-on marketer to turn that momentum into a repeatable, measurable pipeline machine targeting enterprise brands with $100M or more in annual revenue and hundreds to thousands of locations.

The ideal candidate has 5 to 8 years of B2B growth, field, or ABM marketing experience with a strong track record selling into enterprise buyers and navigating sales cycles of three to nine months or longer. You have owned field events and conferences as a serious pipeline channel, not just a presence, and you bring real strategy to how a company shows up in the market. You are comfortable starting as a senior individual contributor, building the motion yourself before growing a team around it, and you have the personal brand and LinkedIn presence to match the relationship-driven nature of this role. Vertical SaaS or vertical AI experience is a genuine plus, and curiosity or fluency with AI tools in your day-to-day work is expected.

Key Responsibilities

1. Build and own the entire growth engine from the ground up, including strategy, KPIs, and an ABM motion targeting enterprise multi-location brands
2. Lead field event and conference marketing as the company's top pipeline channel, bringing structure and intentionality to how the organization shows up and follows up at every event
3. Identify and develop new pipeline and customer acquisition channels, stewarding a budget in the range of $500K to $1M annually across events, owned activations, and emerging channels
4. Shape and articulate the company's brand voice and market identity, acting as the driving force behind how the organization presents itself to enterprise buyers
5. Partner closely with the Head of Sales and CEO to align growth programs with enterprise sales cycles and commercial objectives
6. Develop and iterate on reporting and attribution frameworks that connect marketing activity to pipeline and revenue outcomes
7. Grow into a broader marketing leadership role over time, with the expectation of building a team beneath this function as the engine matures

Required Skills & Experience

• 5 to 8 years of B2B growth, field, or ABM marketing experience; candidates slightly earlier in career considered if the fit is strong
• Demonstrated experience marketing to enterprise buyers with long, complex sales cycles (3 to 9 months or more)
• Proven ownership of field events and conferences as a primary pipeline channel, with real strategic and operational results to show for it
• Experience at an early-stage company (Series A or B stage), with comfort operating as a senior individual contributor before a team is in place
• Active, polished LinkedIn presence and a personal brand that reflects the relationship-driven nature of this work; a portfolio or personal site is a strong signal
• Genuine curiosity about or working fluency with AI tools as part of day-to-day marketing work
• Must be authorized to work in the US without visa sponsorship (US citizen or Green Card holder)

Preferred Skills

• Background at a vertical SaaS or vertical AI company serving industries such as hospitality, healthcare, construction, or similar; enterprise-focused experience in those verticals valued over SMB or mid-market hospitality experience
• Familiarity with ABM platforms, marketing automation, CRM, SEO/SEM tools, paid advertising platforms, and analytics or BI tools
• Experience developing brand voice and market identity for a company that is largely unknown in its category
• Affinity for the restaurant, food service, or hospitality space is a genuine cultural plus