Senior Account Director (Manila)

Introduction 

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships. 

Our clients trust us because we deliver top quality Brand Publishing, SEO Insight, Content Production andPaid SocialMedia campaigns, with a positive attitude and thetenacity, it takes to makegreat work happen - andgreat work isacommon goal that fuels us all!  

Our relationships are proactive and never passive. 
We are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges, and competitors. 

Our ambition is to be engaged across every aspect of ourclients' business where we have theexpertise and skills to such an extent that we become indispensable to them. 

This role description covers the main aspects of the Senior Account Director role. However, a job description is not a box that you are put in– it is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues. 

Why this Role Exists: 

• To ensure that our client receives truly outstanding levels of service from the first meeting through to final delivery, create a successful project thatachieves the KPIs. 

• To maximise opportunities for growth of our client accounts through the development of strong and productive relationships with key stakeholders. 

• To support the development and implementation of best practice processes forGPC accounts.  

• To manage a client servicing team consisting of account managers orexecutives(depending on size of account) 

What this Role Covers: 

• Formulation, ownership, and delivery of client management and growth strategies for theclients, in liaison with the Regional Client Services Partner. 

Key Responsibilities 

 
Client Relationship Management: 

• Build, nurture, and grow relationships with clients 

• Lead /participate in senior client meetings and attend regular client status meetings as appropriate 

• Be heavily involved in driving the development and expansion oftheir projects  

 
Overall Strategy 

• ImplementAPACfocused strategies to improve performance and ROIofcampaigns, platforms,
  and/or other forms of outputdelivered for clients. 

• Support clients byleadingand providing strategic direction to internal/external support teams to ensure
  output is of the highest quality and is delivered effectively and efficiently 

• Workcloselywithinternal teams and client contacts in each market to ensure total satisfaction 

• Convincingly present, communicate, and sell strategies
  drawn up by Greenparkto clients 

 
Account Growth 

• Pro-activelyidentify and pitch potential upsell opportunitiesforadditional services(based on Greenpark’s 3 key pillars ofexpertise – SEO, Content and Tech)
  to newand existingbrands and/or markets  

• Be an evangelist of Greenpark’s brand purpose and itscoreexpertise to potential and existing clients. 

Team Management 

• Supports
  the accountteam members, ensuring high performance and continued development
  on a daily basis. 

• Work with theRCSP to prioritise resources and build teamstructure 

• Manage the personal development reviews and plans for
  their respective team members. 

• Be involved in the hiring ofaccount managers/executivesfor chemistry checks and shares inputs with RCSP. 

Reporting and Communication Structure 

• This role reports to the Regional Client Services Partner
  and advises
  the RCSP of all account mattersto aid in building strong account health for retainer renewal. 

Performance & Personal Development Review  

By theRegional Client Services Partner
on the basis of:  

• Building strong and productive relationships with key client contacts 

• Performance of project,
  measured through client NPS and general feedback 

• Annual renewal and revenue growthand profitability of accounts assigned 

• Team performance and motivation  

• Relationships with other operating companies/departments 

• Interpersonal/communication skills 

• Being an effective coach/manager to your team 

• Demonstrating the core values of Greenpark 

Qualifications 

• 8-12 years in Account Management role with at least 5 years in a senior account management position in an advertising or digital agency 

• Has experience in handling or overseeing a small team of at least 1-2 members. 

• Preferably well versed in insurance, bancassurance, health, and or medical industry accounts. 

• Effective presentation skills thataim for clarity,conciseness of message  

• Capable of handling daily conversations with client to get their buy in on project approvals. 

• Handle open and regular communication with clients most especially on impending project concerns