Product Data Lead

About this role: 

GoodHabitz is shifting from sales-led value to product-led impact — and we're looking for a Product Data Lead to found and shape the product data discipline from the ground up. You'll design the event taxonomy, instrumentation standards and analytics foundations that make product decisions measurably defensible, turning fragmented data into a trusted system that leadership can steer by. This role reports to the Director of Product and carries high visibility across product and executive leadership. 

Role responsibilities: 

• Build the data foundations. Define a product event taxonomy and naming conventions, partner with engineering on a tracking plan, and set up instrumentation quality monitoring so issues get caught early. 

• Measure activation and retention. Build activation funnels with segmentation (LMS vs. platform, cohorts) and retention tracking with clear, repeatable cohort definitions. Teach teams to self-serve on analysis. 

• Own the metrics narrative. Install a regular metrics ritual with agreed definitions and owners, and produce a clear activation → engagement → retention → GRR story that leadership can rely on. 

• Enable cross-functional alignment. Clarify how product data, analytics engineering and domain teams work together, lead the sequencing of critical identity plumbing (like account-level joins), and balance shipping practical v1 models with iterating toward rigor. 

This role is for you if you have: 

• Experience building a product data system end-to-end — instrumentation, modeling and dashboards 

• Comfortable working hands-on as an individual contributor (SQL, modeling, dashboarding) while also shaping how the discipline scales over time 

• Experience owning a tracking plan, event taxonomy or naming conventions in partnership with engineering 

• Skilled at turning ambiguous product and business questions into clear, durable measurement definitions 

• A track record of improving trust in data through quality practices and clear documentation 

• Experience with B2B SaaS product teams, ideally with multi-surface journeys, is a plus 

• Comfortable working across Product, Engineering and Revenue/CS stakeholders 

This role is not for you if: 

• You'd rather join an established data team than build the discipline from scratch: This role starts with defining the foundations, not maintaining existing ones 

• You prefer staying purely hands-on: This role also means shaping structure, process and scope as the discipline matures 

• You're looking for a narrowly scoped analytics role: This one spans instrumentation, modeling, executive reporting and cross-team alignment 

• You'd rather work from settled definitions than build consensus around new ones: You'll be leading debates about ownership, priorities and shared metrics 

Who we are: 

GoodHabitz is a B2B SaaS EdTech business making professional development genuinely engaging — for individuals and the organisations that invest in them. With approximately €50M ARR and teams across 10 European countries, the company is building a marketing function capable of producing ambitious, high-quality campaigns at real scale. 

At the centre of that is the Brand & Content team: a group of talented content professionals from across Europe, each bringing their own market fluency and creative perspective to a shared output. The team operates as a central campaigns studio — planning, building and delivering full campaigns that regional field marketing teams then activate in their markets. The model is built on tight process, high trust and a collective commitment to making B2B marketing that people actually want to engage with. 

This team believes that B2B doesn't have to be boring. And they take that seriously. 

What we offer: 

Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges. 

• 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work. 

• 🏖️ Paid time off – 25 days holiday. 

• 🚆 Travel budget. 

• 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop. 

• 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth. 

• 🧠 Mental coaching – support from our partner,  to keep your mind in top shape. 

• 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together. 

• 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises. 

• 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about. 

• 🛡️ Pension & insurance – disability and pension coverage for your long-term security. 

Ready to be part of our team?  

Apply now and become part of the GoodHabitz experience! 

Interested and want to find out more? Feel free to reach out to our recruiters by email – recruitment@goodhabitz.com