Senior Marketing Manager, Integrated Campaigns & Product Marketing

Senior Marketing Manager, Integrated Campaigns & Product Marketing

Location: Southern California, Irvine (Hybrid/On-site)
Employment: Full-time
Experience:6–9+ years B2B SaaS marketing
Team: Marketing
Reports to: Managing Director

About the Role

In this role, you willdefine marketing strategy and set direction for how our product is understood in the market. You willown narrative, sequencing, and prioritization, while working with agencies as execution partners—not strategy owners. Your decisions will be grounded inbuyer reality and sales insight, with a deliberate focus onaccount-based marketing (ABM),persona-specific motions, anddepth of engagement over volume.

You will design and orchestrateintegrated campaigns that guide buyers through complex SaaS decisions, spending as much time decidingwhat not to do as what to execute in order to buildreal buying confidence.

You will also build and scalecustomer advocacy as a core growth lever—turningcustomer outcomes into proof, stories, and influence that accelerate pipeline, increase trust, and strengthen long-term retention.

Key Responsibilities

Omni-Channel Campaign Strategy & Orchestration (Primary Focus)

Design and lead integrated,account-aware (ABM) campaigns spanning:

• Website landing pages
• Organic and paid LinkedIn content
• Outbound and nurture email sequences
• Webinars and virtual events
• Translate product capabilities, roadmap themes, and market insight intocohesive campaign narratives built for specific buying committees and target accounts.
• Define campaign goals, messaging frameworks, sequencing, and success metrics tied toaccount engagement and pipeline progression.
• Brief and direct agencies, freelancers, and internal stakeholders to execute against aunified ABM campaign strategy.
• Ensure message consistency, buyer relevance, and momentum across all touchpoints.

ABM Strategy & Target Account Engagement (Elevated Focus)

• Partner with Sales and Leadership toidentify and prioritize target accounts, buying committees, and persona-level engagement needs.
• Build campaigns designed to createmulti-threaded engagement across product, portfolio, and executive stakeholders.
• Developaccount-specific messaging angles, plays, and sequences that move accounts from awareness → confidence → action.
• Measure success based onaccount momentum, intent signals, meeting creation, pipeline influence, and deal acceleration.

Customer Advocacy & Proof (New Core Responsibility)

• Build and scale acustomer advocacy engine that turns customer success intomarket credibility.
• Develop customer proof assets such as:
  • Testimonials and quotes
  • Case studies and success stories
  • Reference programs (sales-ready customer references)
  • Customer spotlights, webinars, and co-marketing
  • Peer proof for targeted ABM accounts
• Partner with Customer Success toidentify advocacy-ready customers and createrepeatable processes for capturing outcomes and stories.
• Use advocacy tostrengthen campaigns, improve conversion, and support sales confidence in late-stage deals.

Quarterly Planning & Strategic Alignment

• Participate in quarterly planning withProduct, Sales, Customer Success, and Leadership.
• ProposeABM campaign themes aligned to roadmap milestones and business priorities.
• Present marketing strategy, results, learnings, and recommendations to leadership.
• Continuously refine focus based onbuyer response, sales feedback, and customer insight.

Analytics & Decision-Making

• Own campaign-level performance analysis across channels.
• Trackengagement depth, target-account momentum, buying group coverage, and pipeline influence—not volume alone.
• Use insight to refine sequencing, messaging, and future investments.

Product & Market Understanding

• Develop a deep understanding of the Gocious platform, customer use cases, andbuying committees.
• Partner with Product to translate roadmap updates intocustomer-facing narratives.
• Shape positioning and messaging forproduct managers, portfolio managers, and executive decision-makers.
• Provide market insight, buyer feedback, andcustomer proof points into quarterly planning and product discussions.

Execution Oversight & Quality Control

• Oversee day-to-day marketing operationswithout becoming task-bound.
• Review and guide content, landing pages, and campaign assets forclarity, relevance, quality, and ABM alignment.
• Step in hands-on when necessary, but primarily operate asarchitect, editor, and orchestrator.

Webinars & Events

• Design webinars as part ofintegrated ABM campaigns, not standalone tactics.
• Select topics, coordinate speakers (including customers when appropriate), define promotion strategy, and guide follow-up motions.
• Evaluate and select industry events based onaccount relevance, strategic alignment, and pipeline impact.

Who This Role Is For

You will thrive in this role if you:

• Believe marketing’s job is toshape buying decisions, not produce activity
• Think innarratives, sequencing, and belief change
• AreABM-minded and naturally prioritizedepth of engagement over volume
• Understand the power ofcustomer proof to accelerate trust and close complex deals
• Are comfortable pushing back on sales, agencies, or leadership when something doesn’t serve the buyer
• Preferfocus, clarity, and depth over noise

Qualifications

• 6–9+ years of B2B SaaS marketing experience
• Proven experience leadingintegrated, omni-channel campaigns
• Strong product marketing foundation (positioning, messaging, GTM)
• Experience running or supportingABM programs (target account strategy, buying committees, sequencing, personalization)
• Experience developingcustomer advocacy assets (case studies, testimonials, references, customer storytelling)
• Experience directing agencies and cross-functional stakeholders
• Comfortable operating at bothstrategic and operational levels
• Familiarity with CMS platforms, marketing automation, and analytics tools
• Startup or high-growth experience strongly preferred

Why Gocious

Gocious is a growing startup buildingcomplex cloud systems that help organizations makebetter product decisions. As we grow,this role grows, with a clear path towardbroader marketing leadership.

We valuecreativity, drive, leadership, customer focus, and collaboration. Our culture includesteam building,volunteering at food banks, andstaying connected as a distributed team.

Compensation & Benefits

• $110,000 – $140,000 base salary
  
• 401(k)
• Medical, dental, and vision insurance
• Generous PTO
• Bonus based on individual and company performance
• Opportunity to earn equity