Account Executive - North Carolina

Account Executive – North Carolina

Lee Enterprises, partnering with Amplified Digital, is seeking a driven and results-oriented Outside Sales Executive with a hunter mentality to sell digital advertising solutions to businesses.

Position Responsibilities

• Prospect and generate new business through cold calling, networking, referrals, email outreach, and in-person and virtual meetings.
• Consistently maintain a high level of outbound prospecting activity and sales appointments to build and advance the sales pipeline.
• Identify and develop relationships with prospective clients and key decision-makers across an assigned geographic territory.
• Conduct needs assessments to understand client goals, target audiences, marketing challenges, and desired outcomes.
• Develop and present customized digital advertising proposals that align with client objectives and budgets.
• Sell a comprehensive suite of digital advertising solutions, including, but not limited to, display, search, social, video, OTT/CTV, and website solutions.
• Create, manage, and advance a sales pipeline from initial prospecting through close.
• Negotiate and close new business while consistently working toward or exceeding assigned revenue goals.
• Establish, grow, and manage a significant book of business through new client acquisition, retention, and account expansion.
• Collaborate with internal digital marketing, campaign fulfillment, creative, analytics, and sales support teams to develop and execute client campaigns.
• Monitor campaign performance and communicate results and optimization opportunities to clients.
• Maintain accurate and timely prospect, client, activity, and pipeline information within the company CRM.
• Stay current on digital advertising trends, emerging technologies, products, and competitive offerings.

Knowledge, Skills, & Abilities

• Hunter mentality and strong drive to identify and pursue new business opportunities.
• Consultative sales approach with the ability to uncover client needs and translate business objectives into effective advertising solutions.
• Strong presentation, negotiation, closing, and relationship-building skills.
• Excellent verbal and written communication skills.
• Strong understanding of digital marketing platforms, advertising technology, and campaign performance metrics.
• Ability to confidently present and communicate with business owners, executives, and other decision-makers.
• Strong organizational, time-management, and territory-management skills.
• Self-motivated and results-oriented, with the ability to work independently in a fast-paced, performance-driven environment.
• Ability to manage multiple opportunities and priorities while maintaining consistent follow-through.
• Ability to analyze campaign performance and use data to communicate value and identify opportunities for optimization.
• Ability to collaborate effectively with cross-functional teams.
• Familiarity with CRM systems and sales analytics.
• Valid driver's license and reliable transportation required.
• Ability to travel as needed throughout the assigned territory and work effectively across all U.S. time zones.
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Education & Experience

• Minimum 3 years of recent outside sales experience required; digital advertising, media, marketing services, or B2B sales experience preferred.
• Proven track record of prospecting, developing new business, and closing sales.
• Demonstrated success establishing and growing a significant book of business.
• Experience selling across a large geographic territory preferred.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent professional experience may be considered.
• Proficiency with Microsoft Office Suite required.
• Experience with HubSpot or another CRM platform preferred.
• Working knowledge of Google Analytics and Google Ads preferred; relevant certifications are a plus.