VP Marketing

About FirstWork

Rippling for seasonal workers

Tech description:

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Job description:

**Introducing Firstwork**

* Firstwork is building AI-native workforce operations software for companies that hire, onboard, verify, train and manage large frontline workforces. Our mission is to eradicate friction from labor markets.
* For businesses, that means moving workers from applicant to productive up to 90% faster, with fewer manual touches and stronger compliance.
* For workers, it means a clearer, faster and more dignified path into paid work - less chasing, less confusion, fewer dead ends.

**Our Inflection**

* We’ve 10x’d revenue in the past 6 months and are now live with major workforce operators, processing hundreds of thousands of applicants per month across the US, UK, Europe and APAC.
* We’re backed by Gradient (Google’s AI fund), Y Combinator, and other leading investors.

**The Role**

* As we gear up for our next chapter, we’re hiring our first VP Marketing to help define the category around AI-native workforce operations.
* This is an executive marketing role focused on thought leadership, C-suite engagement, enterprise events and pipeline creation across frontline industries like logistics, light industrial, retail, hospitality, healthcare, staffing and Private Equity.
* You’ll help get the right operators, executives and investors in the room - then make Firstwork the company they associate with the future of labor markets.

**The Bar**

* We’re looking for someone with exceptional taste, strong writing, real enterprise instinct and the ability to build trust with senior executives.
* You may come from enterprise software, vertical SaaS, founder-led GTM, frontline industries, or the PE ecosystem. Former founders, early GTM leaders and sharp operators who know how to turn insight into market gravity are especially interesting.

**The Details**

* You’ll own positioning, brand, narrative, executive events, customer stories, founder-led content, vertical programs and the early marketing team.
* Remote-first, US Eastern time preferred.
* This is a high-leverage role for someone who wants to help build one of the defining companies in AI-native workforce operations.
* Highly competitive salary and share ownership available for the right candidate.

Skills:

Marketing design