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Intelligence Manager (Social Listening)

🇲🇽 Mexico

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Intelligence Manager (Social Listening)

from 🇲🇽 Mexico

Role

Orchestrate and operate the end‑to‑end crisis management and social listening processes, driving early signal detection, risk assessment, stakeholder alignment, and executive reporting with actionable insights.

Core responsibilities

  • Social listening end‑to‑end: Configure, administer, and optimize dashboards, queries, and taxonomies in Sprinklr, YouScan, Tubular, NewsWhip and others; ensure data quality, tagging discipline, and source coverage.
  • Crisis assessment: Evaluate criticality and potential business impact of each alert using clear criteria; issue an initial severity recommendation (Low/Medium/High/Severe) and first‑step actions.
  • Stakeholder management: Maintain courageous conversations and regular touchpoints to understand needs, align requirements, and propose fit‑for‑purpose solutions.
  • Partner management with Studio X: Prioritize backlog, negotiate requirements, align expectations, and validate deliverable quality.
  • Digital PMO: Orchestrate the E2E incident lifecycle (brief → assessment → plan → execution → reporting → post‑mortem), maintaining timelines, ownership, and logs.
  • Regional interface: Serve as the day‑to‑day point of contact with the LATAM Crisis Management Lead, escalating per protocol when needed.
  • Executive storytelling: Build presentations, models, proposals, and reports for C‑level audiences with findings, insights, and recommendations.

Scope (end‑to‑end)

  1. Crisis assessment runbook with criteria (reach, velocity, regulatory sensitivity, health/safety, boycotts, influencers/media, potential legal exposure).
  2. Escalation flow & coordination spaces (virtual/in‑person) with a clear touchpoint across stakeholders, and LATAM leadership.
  3. PMO operation for incidents: registry, action plan, ownership, timeline, and follow‑up.
  4. Executive reporting: first alert, status updates, closure, and post‑mortem with lessons learned and corrective actions.
  5. Human Insights integration: cross‑reference signals with consumer studies/metrics and sales indicators to inform hypotheses and recommendations.
  • Experience in digital/PR agencies or similar roles in Business Intelligence, Social Listening, Analytics (3–5 years in adjacent functions desirable).
  • Fluent English (conversation, documentation, and presentations). Portuguese is a plus.
  • Proficiency with Sprinklr, YouScan, Tubular, NewsWhip (or equivalents); advanced Excel/Google Sheets.
  • Familiarity with Power BI or Tableau for data storytelling is a plus.
  • Strong facilitation, negotiation, and stakeholder management skills.
  • Based in Mexico City with availability to attend the office 3 times per week.

Competencies

  • Critical thinking and risk evaluation
  • Good communication & data storytelling
  • Process discipline and attention to detail (PMO mindset)
  • Seguro de gastos médicos mayores, en Findasense nos preocupamos por tu bienestar
  • Beneficios de alimentación en vales de despensa!
  • Podrás trabajar desde casa, desde el espacio de coworking, desde otra oficina de Findasense o cualquier parte del mundo, en línea con nuestra política Hybrid Way of Work
  • Flexibilidad horaria, para hacer posible tu balance vida - trabajo
  • ¡Movilidad interna! para que explores otras posiciones dentro de Findasense
  • Podrás participar en nuestro programa de voluntariado, contarás con 40 horas laborales al año para colaborar con organizaciones que tengan iniciativas de servicio comunitario o voluntariado
by @maxrusakovic