Senior Performance Marketing Manager (f/d/m)

femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. Paid social is our single biggest growth engine. It's how most of our 1.8 million users first discovered femtasy. You'll own a medium to high 7-digit annual media budget, around 70% of it on Meta, and you'll be measured by blended ROAS and net-new revenue.

What you'll do

• You own and evolve our paid growth strategy for DACH & FR – with a clear focus on Meta and a medium to high 7-digit annual media budget – including budget planning and forecasting.

• You own the health and performance impact of our tracking set-up (Pixel + CAPI, Enhanced Conversions, TikTok API): you diagnose issues, specify fixes with clear acceptance criteria, and partner with Data & Engineering to implement. You can run a structured technical investigation and handle day-to-day GTM work independently.

• You lead structured experimentation and continuous optimisation across the full user journey, improving our key KPIs through data-driven decisions.

• You translate performance insights into clear creative direction – testing angles and iteration priorities – and actively fuel a high-velocity creative learning loop with our in-house creative team.

• You explore and validate new paid growth opportunities to diversify beyond Meta, while proactively managing performance risk.

• You partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.

• You act as a senior sparring partner and mentor for our other performance marketing manager – with a genuine perspective to grow into a lead role.

What you bring – must-haves

• 5+ years in performance marketing with deep expertise in paid social, particularly Meta

• Experience with subscription business models

• A strong focus on sales campaigns, measured on revenue and ROAS

• You have personally managed monthly budgets of €700k+ – ideally €1M+

• You joined a consumer brand during its growth phase and helped scale it – you know what changes on the way up

• Hands-on experience implementing or adapting CAPI/Pixel tracking set-ups

• You have addressed attribution and incrementality challenges in practice

• Deep technical and analytical understanding, and the communication skills to work tightly with tech, data and creative teams

• Proficiency in English

Nice to have

• Experience in a regulated industry (health, finance, dating – you know how to grow where platforms set tight rules)

• First experience scaling TikTok and/or Google/YouTube alongside Meta

• You have drafted and scaled a multi-channel performance strategy

• You have automated campaign management or reporting

• German or Spanish

This is NOT for you if…

• Your background is mostly agency-side

• You mainly ran upper funnel/brand campaigns

• Your budgets stayed in the low six figures

• You joined companies only after they have scaled

• You prefer working far away from tech and creative teams

What we offer