Lead Salesforce Developer (SFMC)

We are looking for a skilledLead Salesforce Marketing Cloud Engagement (SFMC) Developerwith a strong emphasis on email campaign execution, reporting, and performance analytics.

In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.

Responsibilities

• Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
• Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
• Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
• Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
• Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
• Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
• Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
• Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence
• Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement
• Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes
• Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys
• Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs
• Reinforce governance around opt-out compliance, frequency caps, and contact strategy execution
• Capture reporting processes, campaign logic, and data mappings in documentation for cross-team clarity

Requirements

• No less than 5 years of hands-on professional experience in Salesforce Marketing Cloud development
• At least 1 year of experience leading and managing development teams
• Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions
• Solid experience with SQL, SFMC Data Views, and marketing data modeling
• Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments
• Familiarity with AMPscript and personalization scripting for campaign development
• Applied experience with SSJS, HTML/CSS markup, and REST API integrations
• Strong analytical thinking with the ability to convert data into insights and recommendations
• Track record of working closely with marketing teams to shape KPIs and reporting requirements
• Detail-oriented approach paired with strong communication skills and proven stakeholder alignment experience
• English at B2 level or higher, with strong written and spoken communication abilities

Nice to Have

• Salesforce Marketing Cloud Engagement Email Specialist certification
• Salesforce Marketing Cloud Engagement Developer certification