Founding Growth & Brand Lead

About Electric Air

Tech-enabled heat pump contractor that cuts costs by 60%

Tech description:

Job description:

**Electric Air** is building a modern home climate company.

We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.

Electric Air combines:

- real-world HVAC operations

- product development

- software and technology

- design and branding

- customer experience

We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.

This is a highly hands-on role for someone who combines:

- strong growth instincts

- excellent creative judgment

- operational intensity

- fast execution

- deep curiosity about customers

You should be equally comfortable:

- launching a Meta campaign

- giving feedback on a landing page

- coordinating a video shoot

- improving attribution

- organizing a homeowner event

- reviewing install photos for quality and consistency

This is not a traditional corporate marketing role. We are looking for a builder.

##
**What You’ll Own**

### **Growth & Acquisition**

- Manage and improve paid acquisition across Google, Meta, LSA, and other channels

- Improve landing pages, conversion funnels, and attribution

- Develop experiments to improve lead quality and customer acquisition cost

- Work closely with leadership to identify growth opportunities and bottlenecks

### **Creative & Brand**

- Source and manage photographers, videographers, designers, freelancers, and agencies

- Maintain a high bar for visual quality and brand consistency

- Help shape the voice, positioning, and identity of Electric Air

- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding

### **Website & Funnel Optimization**

- Own and improve the website experience

- Create and iterate on landing pages

- Improve top-of-funnel conversion and attribution systems

- Work with engineers and contractors to ship quickly

### **Local Brand Presence**

- Help Electric Air become a recognized and trusted local brand

- Support partnerships, events, workshops, and community presence

- Develop systems for reviews, referrals, and neighborhood density

### **Content & Storytelling**

- Turn real installs and customer experiences into compelling marketing

- Help communicate technical concepts simply and elegantly

- Build systems for collecting photos, videos, testimonials, and install stories

##
**What We’re Looking For**

You may not fit perfectly into a traditional marketing category. That’s okay.

We care more about:

- taste

- judgment

- speed

- ownership

- curiosity

- adaptability

than polished corporate experience.

Ideal candidates often come from backgrounds like:

- startups

- consumer brands

- growth roles

- creative agencies

- DTC

- local service businesses

- hospitality

- independent creator/operator work

##
**You Might Be a Fit If You:**

- Have strong opinions about what makes a brand feel premium, trustworthy, and modern

- Can distinguish between tasteful marketing and generic contractor marketing

- Are highly resourceful and comfortable working with constraints

- Move quickly and enjoy shipping work

- Can balance analytics with intuition

- Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products

- Are comfortable operating in ambiguity and building systems from scratch

## **Nice to Have**

- Experience with Google Ads, Meta Ads, or local acquisition

- Experience with conversion optimization and landing pages

- Experience directing creative production

- Experience with local SEO or home services

- Experience working closely with founders or small teams

- Strong writing instincts

Skills:

Growth design, Marketing design