Director of Admissions

Admissions & Marketing Director

We are seeking a compassionate and drivenAdmissions and Marketing Director to lead our community outreach, drive census growth, and guide families through the resident admission process. In this role, you will serve as the primary liaison between our long-term care facility, local hospitals, and the community, ensuring a seamless, welcoming transition for new residents.

Job Summary:

TheAdmissions Director is responsible for the overall development, coordination and implementation of all admission management and census development. This is a highly visible role, where you will connect prospective residents and families with compassionate care, strengthening referral partnerships, and coordinate a smooth, welcoming admissions experience. 

Essential Functions:

1. Networks, advertises, and develops targets for future referral sources
2. Understands and implements standards, policies, and procedures for the admission process
3. Administers and processes all daily information for census
4. Facilitates pre-admission review process
5. Collects information and funds to secure admissions and bed holds
6. Develops meaningful relationships with referral sources and with the community
7. Responds to public and media inquiries in a professional manner according to company policy
8. Manages multiple assignments in highly pressured situations, meets tight deadlines and schedules.
9. Coordinates education for community and referral sources regarding services offered by Riverview on the Appomattox Health & Rehab
10. Trains staff in developing plans to promote census and exhibit exceptional customer service
11. Conducts and develops Riverview on the Appomattox Health & Rehab staff to provide exceptional service including telephone etiquette, tours, and interviews
12. Implements customer satisfaction surveys with families and directs surveys to corporate office
13. Maintains census development by tracking status of occupancy and targeting census mix
14. Coordinates admissions by researching inquiries and tours, and coordinates with disciplines at Riverview on the Appomattox Health & Rehab
15. Collects data to be processed and finalized during the admission process
16. Notifies all staff of scheduled admissions, LOA, bed hold and discharges
17. Conducts tours of Riverview on the Appomattox Health & Rehab for prospective residents and their families.
18. Manages department budget, ensures adequate departmental equipment and supplies
19. Attends Department Head meetings and carries out all decisions and plans made.
20. Attends all required in-services.
21. Designs and implements an admission process which meets the federal, state and company guidelines, including completion of all required documentation, family and/or resident interviews, communication with referred agencies, Administrator, Director of Nursing and/or Assistant Director of Nursing regarding the feasibility of admissions and appropriate placement.
22. Other duties, as assigned

Apply today and make a meaningful Impact at Riverview!

Qualifications

What You'll Bring to the Role

• A competitive, goal-oriented, and results-driven mindset
• The ability to coordinate multiple priorities in a fast-paced environment
• A collaborative approach to working with residents, families, referral partners, and interdisciplinary teams
• Sound judgment, attention to detail, and a commitment to an excellent admissions experience
• An associate or bachelor’s degree is preferred, or at least three years of experience in sales, marketing, healthcare, or a related field
• Strong interpersonal, communication, public-speaking, and organizational skills; attention to detail; and a professional manner and appearance
• Flexibility, detail orientation, the ability to multitask and meet deadlines, and the judgment to make effective decisions