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PL

Digital Marketing Specialist

PeopleNTech LLC
🇺🇸 United States
On-site
12 months ago
  • Google Ads
  • SEO
  • SEM
  • Graphic Design
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • Google Analytics
  • Meta Ads
  • email marketing
  • Mailchimp
  • HubSpot
  • WordPress
  • CMS
  • HTML
  • CSS
  • CRM
12 months ago
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Job Title: Digital Marketing Specialist / Graphic Designer
Location: VA
Employment Type: Full-time
About the Role:
We are seeking a creative and results-drivenDigital Marketing Specialist / Graphic Designer to join our team. The ideal candidate will combine marketing strategy with strong design skills to create compelling campaigns that enhance brand visibility, drive engagement, and support business growth across digital platforms.
Key Responsibilities:
Digital Marketing:
  • Develop, implement, and manage digital marketing campaigns across channels (Google Ads, social media, email, SEO/SEM, etc.).
  • Plan and execute social media strategies to increase brand awareness and engagement.
  • Analyze performance data and prepare reports on campaign effectiveness (ROI, conversion rates, etc.).
  • Collaborate with the marketing and sales teams to align campaigns with business goals.
  • Manage company website updates and ensure SEO best practices are implemented.
  • Coordinate with external vendors and agencies when necessary.
Graphic Design:
  • Design visually appealing digital assets, including banners, ads, social media creatives, infographics, and presentations.
  • Create and maintain brand-consistent visual content for online and offline marketing materials.
  • Develop layouts and templates for newsletters, brochures, and product promotions.
  • Edit images and videos for marketing campaigns and website use.
  • Ensure all designs adhere to brand guidelines and project timelines.
Required Skills & Qualifications:
  • Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
  • 2–5 years of experience in digital marketing and graphic design.
  • Proficiency inAdobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) or similar design tools.
  • Strong understanding ofSEO, Google Analytics, Google Ads, Meta Ads Manager, and email marketing tools (e.g., Mailchimp, HubSpot).
  • Experience withsocial media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
  • Excellent communication, creativity, and attention to detail.
  • Ability to manage multiple projects in a fast-paced environment.
Preferred Skills:
  • Experience with WordPress or other CMS platforms.
  • Knowledge of HTML/CSS for basic web design edits.
  • Video editing or motion graphics experience.
  • Familiarity with marketing automation and CRM systems.

Digital Marketing Specialist · PeopleNTech LLC

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