Senior Consultant, Product Marketing

Senior Consultant, AI Content Strategy & Discovery

As AI-powered search and recommendation become a primary way customers discover products, Dell is building a new capability focused on increasing our visibility, recommendation rate, and share of voice across large language models (LLMs) including ChatGPT, Gemini, Copilot, Perplexity, and future AI platforms.

The Senior Consultant of AI Content Strategy & Discovery will lead Dell's consumer strategy for AI-driven content discovery across both the Consumer and Gaming PC businesses. This leader will define the content strategy, operating model, and governance required to ensure Dell products are accurately represented, cited, and recommended throughout the AI customer journey.

Working across Product Marketing, Digital, SEO, PR, Reviews, Social, Analyst Relations, and Product teams, this role will translate AI insights into actionable content strategies that improve discoverability, influence AI recommendations, and ultimately drive demand.

location: Round Rock, Texas

Take the first step towards your dream career 

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role: 

Qualifications

• 10+ years of experience in Product Marketing, Content Strategy, Digital Strategy, SEO, Search, Knowledge Management, or related disciplines.
• Demonstrated success leading enterprise-wide content strategy and influencing cross-functional organizations.
• Strong understanding of customer buying journeys, messaging strategy, and digital content ecosystems.
• Experience partnering with Product Marketing, Digital, SEO, PR, Social, Reviews, and Product teams.
• Deep knowledge of search, information architecture, structured content, and content governance.
• Strong analytical skills with the ability to translate data into business strategy and executive recommendations.
• Excellent executive communication and stakeholder management skills with experience driving alignment across large organizations.
• Passion for emerging AI technologies and a strong understanding of how generative AI is changing customer discovery and purchase behavior.
• Experience within the technology industry, consumer electronics, enterprise technology, or SaaS preferred.

Success Measures

Success in this role will be measured by:

• Increased AI share of voice across priority prompts.
• Improved recommendation rates across leading AI platforms.
• Growth in third-party citations and authoritative content.
• Increased AI-driven traffic and engagement.
• Reduction in identified content gaps across priority buying journeys.
• Adoption of AI content governance across the organization.
• Executive visibility through measurable business impact and quarterly AI discovery reporting.

Compensation

Dell is committed to fair and equitable compensation practices. The salary range for this position is USD 200,650.00 - $250,900.00.

Benefits and Perks of working at Dell Technologies Your life. Your health. Supported by your benefits. 

You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com