TI
Data Analyst III
Tranzeal Inc.
🇨🇦 Canada
On-site
2 months ago
- SQL
- Hive
- MySQL
2 months ago
This role sits within the Scaled Partnerships Analytics team, focused on building the
data infrastructure and pipelines needed to launch campaigns that enable scaled
outreach — directly driving Meta Family of Apps (FOA) success.
The Data Analyst will own the end-to-end data foundation that powers campaign
targeting, activation, and measurement across Scaled Partnerships programs. This
includes building scalable data sets, developing campaign-ready audiences,
standing up tracking infrastructure, and ensuring the partner management team has
the data they need to launch and iterate on outreach programs efficiently.
This role requires strong technical skills, operational rigor, and the ability to work
cross-functionally with Partner Management, Data Foundations, and Product teams
to translate program strategy into data-ready execution.
Role Responsibilities
Campaign Data Infrastructure: Build and maintain the data pipelines, tables, and
audience sets that power campaign targeting and activation for Scaled Partnerships
programs
Audience Development: Develop scalable, campaign-ready creator audiences based
on eligibility criteria, product adoption signals, and program-specific segmentation
logic
Tracking & Measurement Infra: Stand up and iterate on the tracking infrastructure
needed to measure campaign performance — including attribution, pacing, and
conversion tracking
Launch Enablement: Partner with the campaign operations team to ensure data
readiness for each campaign launch; own the data QA and validation process pre-
launch
Job Description:
Reporting & Dashboarding: Develop dashboards and automated reporting to provide
visibility into campaign performance, outreach coverage, and program health
Data Quality & Governance: Own data quality across campaign-related datasets —
surface issues proactively, drive resolution, and maintain documentation on data
definitions and logic
XFN Collaboration: Serve as the analytics POC for Partner Management, Data
Foundations, and Operations teams — translating program needs into data
requirements and vice versa
Skills:
BA or BS degree (or equivalent experience)
3–5+ years of SQL experience (Hive, Presto, MySQL, or similar) — including
building and maintaining data pipelines/tables
Experience developing audience segments or campaign-ready datasets at scale
Experience using Salesforce Marketing Cloud/Data Cloud
Strong attention to detail (non-negotiable)
Proven ability to communicate technical data work clearly to non-technical
stakeholders
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance
Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance,
and San Francisco Fair Chance Ordinance, qualified applicants will be considered
for assignment with arrest and conviction records. Criminal history may have a
direct, adverse, and negative relationship with some of the material job duties of this
position. These include the duties and responsibilities listed above, as well as the
abilities to adhere to company policies, exercise sound judgment, effectively manage
stress and work safely and respectfully with others, exhibit trustworthiness, meet
client expectations, standards, and accompanying requirements, and safeguard
business operations and company reputation.
Data Analyst III · Tranzeal Inc.