CRM Data - Senior Associate

Job Description:

As a CRM Data Senior Associate, you’ll be more than a data steward—you’ll be a builder of scalable, high-quality CRM data foundations that power our sales and marketing success. In this role, you’ll own the operational heartbeat of our CRM: loading, transforming, cleansing, and monitoring data at scale to ensure it’s accurate, compliant, and actionable.

You’ll work closely with CRM Platform & Technical lead — gaining visibility into how data fuels our go-to-market strategy and the technology that supports it. You’ll also be a key contributor to high-impact projects, such as data mapping and large-scale data loads during acquisitions, where clean, well-structured data is essential to a smooth integration.

Your Day-to-Day May Include:

Data Governance & Quality Monitoring:

·       Monitor CRM and integrated system data to ensure accuracy, completeness, and compliance with governance standards.

·       Conduct regular audits to detect duplicates, inconsistencies, and anomalies in CRM and inbound integration feeds.

·       Track and report on data quality KPIs, recommending improvements and automation opportunities.

·       Enforce business rules, privacy requirements, and compliance standards across data workflows.

Data Load, Transformation & Cleanup:

·       Perform large-scale data imports, exports, and mass updates.

·       Lead data mapping, transformation, and loading efforts for strategic projects, including acquisitions and platform migrations.

·       Apply transformation logic to standardize and prepare data for use across integrated platforms.

·       Lead mass cleanup initiatives to eliminate duplication and correct inaccuracies.

·       Develop repeatable processes and documentation to support scalable, high-quality data operations.

Integration & Platform Support:

·       Monitor and troubleshoot data coming from integrated systems (e.g., marketing automation, external data providers) into CRM.

·       Partner with IT and platform teams to maintain seamless data flow and resolve integration data issues quickly.

·       Help manage the SQL database that supports CRM, including creating, optimizing, and maintaining queries for reporting and data quality initiatives.

·       Monitor and verify that Azure Synapse data processes execute correctly, proactively identifying and resolving any failures or delays.

·       Support platform testing and UAT for changes that affect CRM data structures or integrations.

.    Create enablement materials and train users on CRM data handling best practices.