Creative Strategist

We're looking for a Creative Strategist who can set the creative vision across web, social, and campaigns, then roll up their sleeves to make it happen — directing shoots, writing scripts, and partnering closely with our growth/performance marketing team to turn what's converting into sharper creative direction. If you love coming up with non-traditional ideas (TikTok-style videos, UGC, story-driven content) and can manage the photographers, videographers, designers, and editors who bring them to life, we want to talk to you.

What You'll Do

• Own thecreative vision across web, social, and campaigns
• Translate brand, product features, and performance insights intovisual storytelling
• Partner closely withgrowth/performance marketing to understand what's converting and shape creative direction accordingly
• Come up withnon-traditional ideas — TikTok-style videos, UGC, story-driven content
• Direct and manage photographers, videographers, designers, writers, and editors
• Planphoto/video shoots — concepts, shot lists, talent, locations, props
• Write scripts and voiceover copy for video content
• Be on-set to keep things moving and make sure we get the right shots — on-brand, on time
• Use AI to speed up workflows and scale creative output
• Guide ourUGC program — our customer content creator community

What We're Looking For

• A track record of owning creative direction for a brand, channel, or campaign
• Direct experience directing shoots end-to-end — concept through execution
• Comfortable writing scripts and voiceover copy
• Experience giving creative direction/feedback to a team of designers, editors, or photographers
• Comfortable using performance data to inform what gets made next
• Able to work on-site at our Austin, TX shop
• Genuine excitement about building something scrappy and fast, not managing a big polished machine — this isn't a six-figure role, so that budget reality should feel like a fair trade for real creative ownership

Bonus Points For 

• Comfortable creating content yourself — phone, camera, AI tools, whatever gets it done
• Real comfort in front of the camera
• Running your own social with genuine platform instincts — trends, hooks, pacing
• Experience working alongside performance/growth marketing teams
• Familiarity with electric bikes (huge plus, but not required)

What We Offer

• Competitive compensation, based on experience
• Medical, Dental, and Vision insurance
• PTO
• Employee discounts on bikes and accessories
• Real creative ownership at a small, growing brand
• A tight-knit team that actually listens to your ideas

Location

This role is based on-site at our Austin, TX shop and headquarters (415 E St Elmo Rd).

How to Apply

Please submit a resume and a short cover letter explaining why you're excited about the role and why you're a good fit. The process includes a short questionnaire and a creative exercise.

Salary Range

Competitive salary based on experience