Head of Marketing Operations

Head of Marketing Operations

Location: Stockholm / Gothenburg / Alingsås
Reports to: VP Marketing

About the role

Confirma Software is building a centralized, data-driven marketing organization supporting multiple SaaS and software companies across the Nordics.

We are now looking for aHead of Marketing Operations to help build the operational foundation behind scalable growth.

The role focuses on:

• Marketing operations and scalability

• CRM and lifecycle management

• Sales- and marketing alignment

• Reporting and operational governance

• Cross-functional coordination

• Process improvement and standardization

• Scalable campaign and lead management

You will help ensure that marketing across multiple companies and markets works in a structured, measurable and scalable way.

What you will do

Build scalable marketing operations

• Develop and improve marketing processes, structures and ways of working across multiple companies and markets.

• Ensure campaigns, lead flows and reporting are scalable and consistent.

• Create operational clarity between marketing, sales and local teams.

Own CRM & lifecycle structure

• Develop and maintain HubSpot structures, lifecycle stages and lead management processes.

• Ensure high data quality, reporting consistency and operational governance.

• Support automation, segmentation and campaign operationalization.

Enable data driven execution

• Build reporting frameworks and dashboards together with the Performance & Growth team.

• Support tracking, attribution and KPI structures.

• Ensure marketing activities are connected to pipeline and commercial outcomes.

Drive cross functional alignment

• Work closely with:

  • Head of Performance & Growth

  • Head of Content

  • Local marketing and sales teams

• Help align processes, communication and operational execution across markets

Improve operational scalability

• Identify bottlenecks and operational inefficiencies.

• Standardize workflows and documentation.

• Create structures that allow the organization to scale without losing speed or quality.

What we are looking for

We believe you have experience from a role within:

• Marketing Management

• Project management

• CRM / Lifecycle

• B2B SaaS Marketing

• Digital Marketing

You likely have experience with:

• HubSpot or similar CRM platforms

• Marketing automation and lifecycle management

• Reporting, dashboards and KPI follow up

• Working closely with sales and marketing teams

• Building processes and operational structures

• Cross-functional collaboration in growing organizations

Experience from B2B SaaS and / or multi market environments is highly valued.

Who you are

• Structured and process oriented

• Commercially minded and data-driven

• Comfortable balancing strategy and hands on execution

• Strong communicator and relationship builder

• Pragmatic problem solver

• Motivated by creating clarity, structure and scalability

Why join us?

You will join a central marketing team responsible for building a modern, scalable marketing organization across multiple Nordic software companies.

You will work closely with leadership and have a real impact on how marketing operates, scales and contributes to growth across the group.

About Confirma Software

Confirma Software is a Nordic software group with over 25 companies across Sweden, Finland, Norway and Denmark. We focus on business critical SaaS solutions for small and mid sized businesses, with strong positions in our respective markets. Confirma Software has ~18,000 subscription customers, over 600 employees and ~€100M in revenue, and is backed by Abry Partners (Boston, MA).

Interested? Apply today. Interviews are conducted on an ongoing basis, and the position may be filled before the final application deadline, so don't wait with applying!

Contact: Richard Willberg

Application deadline: 2026-06-15