Manager - Digital Marketing

About Clinikally

India's Telemedicine Platform & Online Pharmacy for Dermatology Care

Tech description:

Job description:

One of India's fastest growing consumer health startups -- [Clinikally.com](https://www.clinikally.com) -- is looking for a Digital Marketing Manager. You will craft and build out the digital strategy playbook that will drive Clinikally’s next phase of growth towards achieving massive scale.

**The role:**

* Strategy and execution of brand and performance campaigns as per business objectives & growth targets, along with day-to-day monitoring, reporting and delivery of media plans
* Conduct regular on-page audits, off-page audits, technical audits, competitor analysis, and benchmarking, and be able to collaborate cross functionally with product/dev teams
* Plan & deliver monthly growth numbers for relevant teams
* Coordinate with other cross-functional teams to build brand/category specific intelligence
* Maintain budget and billing processes to ensure propriety & accuracy
* Scope out salient metrics and be responsible for delivery of the KPIs
* Critically evaluate media delivery & creatives and suggest improvements
* Put together daily, weekly and monthly reporting for all major metrics
* Manage an interdisciplinary team of 4-6 that will help execute your goals
* Create SEO/digital marketing strategies and planning them according to the Google's latest algorithms to drive long-term & sustainable organic growth

**The best fit:**

* Extensive & in-depth knowledge of various aspects of digital marketing, SEO, SEM, email marketing & branding
* Experience with SEO Tools - Ahrefs, Screaming Frog, Google Analytics, Google Search Console, Google Webmaster, WordPress, Medium, Google Tag Manager
* Skilled with using tools like Google Analytics, Google Webmasters, Google Tag Manager
* Proficient in digital media planning tools like Google Ads, Meta Ads, YouTube ads etc
* Passionate about building a high growth, high impact startup
* Hands on experience with Programmatic, Google UAC and Shopping/Pmax campaigns
* Exposure to large scale display & native ads is a plus
* Exposure to app marketing campaigns will go a long way
* Minimum 3-4 years of experience running campaigns at scale (1M+ MAU) for high growth brands/marketplaces
* University or College degree/diploma in Media, Marketing, Business, or related field
* Proficient in Microsoft excel
* Some experience in consumer health or e-pharmacy
* Budgets handled > 50L-1CR per month
* Thrives in fast paced environments & under uncertainty