Media Planning Manager

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Job Description:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.  

TheMedia Planning Manager will focus on planning the holistic media strategy for key properties and DTC products across owned and paid media. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned and paid media can be used to drive results. This position will report to the Associate Director, Media Planning & Buying. This position is based in New York, New York. 

Responsibilities: 

• Lead media plan development and execution of media campaigns across multiple sports and digital products 

• Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary 

• Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents  

• Champion new and innovative approaches, fostering a culture of continuous learning 

• Provide feedback and guide junior team members to inspire their growth and development  

• Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns 

Qualifications:  

• At least 4 years of relevant professional experience in media strategy & planning or media buying 

• Bachelor’s degree or equivalent in Marketing, Business, related field or equivalent experience
• Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans 

• Experience working with social platforms and external social agencies, with the ability to translate business and marketing objectives into effective paid social strategies 

• Comfortable with complex, cross-functional projects across teams and leagues 

• Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners  

• Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment 

• Proficient in analyzing campaign data to glean insights and measure success 

• Knowledge of industry planning and research tools 

Preferred Qualifications: 

• Strong entertainment industry knowledge, preferably in sports  

• Self-motivated and comfortable working independently with minimal supervision and direction  

• Excellent verbal and written communication skills 

• Works with urgency, superior time management, problem solving skills and a critical thinker 

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