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FBS - Local SEO Specialist

🇲🇽 Mexico

SEO

Marketing

Finance

Excel

Testing

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FBS - Local SEO Specialist

from 🇲🇽 Mexico

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

What to expect on your journey with us:

A solid and innovative company with a strong market presence

A dynamic, diverse, and multicultural work environment

Leaders with deep market knowledge and strategic vision

Job Summary

This candidate will focus onLocal SEO efforts for our client's agents including their website as well as local listings like Google Business Profile.They will be responsible for coordinating with the website vendor, distribution team, and content to grow traffic and increase the number of organic leads for the agents.

Essential Job Functions

Participates as a team member to develop marketing projects and new product designs to assist the field in achieving company's growth, retention and product density objectives.
Responsible for developing action plans and deadlines, tracking project status, testing, and evaluating quality assurance of products and promotions.
Assigns, or works with other business units to achieve project objectives.
Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
Manages detailed tasks, project deliverables and schedules throughout the project development.
Identifies project risks and priority issues.
Participates as a team member on multiple projects.
Leads internal and external team meetings as required.
Performs other duties as assigned.

At least 4 years of hands-on experience in Local SEO, including the optimization of local landing pages and Google Business Profile listings.
Experience managing Local SEO initiatives within a highly regulated industry.
High school diploma or equivalent required. Bachelor’s degree preferred in Business or related field.
Advanced level of English

Critical Skills

Local SEO - Advanced

Technical SEO - Intermediate

GEO - Entry Level

Local content optimization - Intermediate

Google Business Profile Optimizations - Intermediate

Digital PR - Entry Level

Software / Tool Skills

Semrush - Intermediate

Google Search Console - Intermediate

Google Business - Intermediate

Deepcrawl - Entry Level