LikeRemoteCommercial Director
from 🇬🇧 United Kingdom
We're looking for a Commercial Director to own revenue and new product growth, whilst maintaining brand and data integrity across our portfolio. This is a senior leadership role: you'll set the strategy alongside the Founders for growth and product, run sales and marketing as one commercial engine, and shape our expansion plans, including international growth.
You'll own the full customer acquisition strategy - sales, marketing, pricing and new building commercialisation - and make sure every building is filled, every deal is priced right, and every number we report is one we can trust. You'll reduce how much we rely on brokers by building direct demand, and you'll look at every building the way an owner would: rent, expenses, CAPEX and profit, not just the cost of the deal in front of you.
This role suits a senior operator who's comfortable setting strategy and rolling up their sleeves - someone who thrives in a fast-moving, entrepreneurial business and holds their team to a high standard.
Key Responsibilities
Strategy, Growth & Data Integrity
Set the commercial growth strategy across the portfolio, spanning product, pricing and market expansion
Shape our international growth strategy with the CEO, identifying new markets, formats and product lines
Own data integrity across the commercial function - hold Senior Sales accountable for accurate data input and reporting, and set the standard for how we track pipeline, forecasts and performance
Use data to assess risk early and shape our response - on pricing, resourcing and where we invest next
Fill our buildings and expand our reach into new customer segments, reducing our reliance on brokers by building direct and partner-led demand
Sales & Revenue Leadership
Own portfolio occupancy, revenue and profitability targets
Build and run the sales strategy across every location
Lead, coach and performance-manage the sales team to maximise conversion and yield
Set pricing strategy, discount controls and revenue optimisation
Own pipeline management, forecasting accuracy and reporting
Build strong broker, agent and corporate relationships, while diversifying how deals reach us
Find new revenue streams - managed offices, enterprise accounts, partnerships, ancillary income
Marketing & Brand Leadership
Directly manage the Head of Marketing and own commercial alignment across the function, not just sponsor it
Align marketing strategy with commercial objectives and occupancy targets
Own brand positioning, campaigns, digital performance and lead generation, with a clear focus on brand and retention, not just top-of-funnel volume
Hold marketing spend to a clear ROI bar, with measurable conversion metrics
Drive building launches, refurbishments and repositioning campaigns
Portfolio & Building Commercials
Work closely with the CEO on portfolio planning and growth strategy
Support underwriting of new building acquisitions and management agreements
Take a whole-building view of commercial viability - rent, expenses, CAPEX and profit, not just deal cost - including pricing, absorption and lease-up modelling
Shape product mix, target markets and go-to-market strategy for new sites
Lead pre-letting and launch strategies to accelerate stabilisation
Operations & Cross-Functional Collaboration
Partner with Operations so the customer experience supports retention and referrals
Lead retention initiatives and churn reduction strategies
Feed clear market insight back into design, fit-out and product decisions
Make sure our CRM, reporting and systems are accurate and best-in-class
Leadership
Build a high-performance, accountable culture across sales and marketing
Set clear KPIs and performance frameworks
Mentor senior team members and plan for succession
Act as a senior leader and trusted advisor to the executive team, with regular board and exec exposure
Skills & Experience
12+ years in senior sales or commercial leadership, ideally within flex workspace, hospitality or hotels, co-living, student accommodation, or wider property sectors; strong candidates from consultancy backgrounds also considered
A track record of delivering revenue growth across multi-site portfolios, ideally including international expansion
Direct experience running both sales and marketing functions, with a genuine brand and retention focus, not just lead generation
Strong commercial and financial acumen - comfortable building business cases and underwriting deals on the full economics of a building, not just the headline deal
A rigorous, data-driven approach: strong forecasting, reporting, and a track record of holding teams accountable for data quality
Experience launching new locations or assets from pre-marketing through to stabilisation
A commercial mindset shaped by markets where brand, retention and customer experience drive value
Confident operating at both strategic and hands-on levels
Excellent stakeholder management skills, with board and exec-level exposure
Personal Attributes
Entrepreneurial and action-oriented
Commercially sharp, with strong deal instincts and a whole-building view of value
Comfortable with ambiguity and fast decision-making
An inspiring leader who builds strong teams
Customer-obsessed, with a growth mindset
What Success Looks Like
Portfolio occupancy consistently above target
A predictable, high-quality pipeline built on data we can trust
Marketing delivering measurable lead and conversion growth, alongside stronger brand and retention
New buildings launched quickly with strong early traction
A high-performing, accountable sales and marketing team
