Market & Business Intelligence Analyst

Penumbra

🇧🇷 Brazil

On-site

Manager or above

9 months ago

Data Visualization
Power BI
Tableau
Excel
Data Modeling

9 months ago

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As a Market & Business Intelligence Analyst, you will play an integral part in growing Penumbra in Latin America by supporting the Marketing Director in developing downstream strategy and execution initiatives across multiple regions. In this role, you will be responsible for transforming raw data from multiple internal and external sources into strategic insights that drive commercial decision-making across Latin America. The Market & Business Intelligence Analyst plays a critical part in supporting Marketing, Sales, Product Management, Finance, HEOR, and senior leadership by providing analyses on market potential, procedure volumes, competitive landscape, distributor performance, and business forecasts. They will consolidate and interpret case reports, sell-in/sell-out data, distributor inventories, and external market datasets to identify growth opportunities, detect risks, optimize inventory flows, and guide product strategy, launch planning, and commercial execution. What You’ll Work OnMarket Intelligence & Commercial Insights:• Analyze external databases such as DataSUS, ANAHP, Clarivate, Global Procedures Data, and other healthcare or procedure datasets.• Generate market size, market share analysis, and competitive benchmarking.• Identify geographic, hospital, and specialty-level opportunities for growth.• Provide insights into Product Managers for new product introductions (NPI), portfolio strategy, and pricing logic.Sell-In / Sell-Out Analysis & Distributor Performance• Consolidate and reconcile distributor sell-out reports with sell-in data to identify gaps, growth patterns, stock deviations, and ordering behavior.• Detect signs of overstock, understock, slow rotation, or product cannibalization.• Build dashboards to monitor distributor performance, pricing consistency, and commercial efficiency.Case Reporting & Clinical Activity Dashboards• Collect and validate monthly distributor case reports, ensuring accurate and complete clinical data.• Update dashboards that support decision-making for Marketing, Sales, and Product Managers.• Track procedure trends, product usage mix, physician adoption, and penetration by therapeutic area.• Support clinical and commercial decision processes through data-driven insights. Sales Operations & Forecast Visibility:• Support Sales and Product Managers with forecasting, inventory projections, and demand modeling based on consumption and territory trends.• Monitor the order lifecycle to identify bottlenecks and inefficiencies in the PO-to-delivery process.• Provide dashboards to streamline order flow and improve alignment between Customer Service, Sales, and Distributors. Financial Analysis & Business Case Support:• Develop SG&A dashboards, profitability analyses, and margin heatmaps to support budget and investment decisions.• Assist in business case development for new product launches, including financial modeling, volume projections, and pricing assumptions.• Provide analytical support to the Health Economics & Outcomes Research (HEOR) manager, especially in cost modeling and economic value assessments. Dashboard Development & Data Visualization:• Build automated dashboards using Power BI, Tableau, Excel, and Data Glass.• Ensure data accuracy, reliability, and usability for cross-functional teams.• Implement advanced visualizations to simplify interpretation of complex datasets. Cross-Functional Collaboration:• Partner with Product Managers, Sales Leaders, Marketing Ops, MedEd, Finance, and Customer Service to ensure cohesive data usage across the business.• Provide insights into event planning, KOL strategies, distributor management, and commercial initiatives.• Support the LATAM VP, Country Managers, and International Sales Director with analytical packages and performance overviews. Reporting & Governance:• Maintain a structured, repeatable reporting cadence for weekly, monthly, and quarterly insights.• Ensure consistency in data definitions, metrics, and analytical methodologies.• Uphold high data-governance standards for accuracy and confidentiality. What You Contribute• A Bachelor’s degree in Business, Engineering, Economics, Data Science, Statistics, or related field. 2+ years of experience working with healthcare datasets, commercial analytics, or BI roles (MedTech preferred).• Strong proficiency in Power BI, Tableau, Excel (advanced), and data modeling tools.• Strong analytical capabilities, cross-functional collaboration, and the ability to tell a compelling story through data.• Ability to extract insights from complex datasets and communicate them clearly.• Experience with market and procedure data sources (DataSUS, ANAHP, Clarivate, etc.).• Strong analytical, organizational, and problem-solving skills.• English required; Spanish is a plus.• Familiarity with LATAM cultural and commercial differences Working ConditionsGeneral office environment. Willingness and ability to work on site. Will have 15% or more travel (across Latin America) including weekends. Requires some lifting and moving of up to 50 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.

Market & Business Intelligence Analyst · Penumbra

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