Specialist, Personalization & Testing

Join our dynamic and thriving footwear company as aSpecialist, Personalization & TestinginSt. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that valuesresults, caring and learning.

What will you be doing? 

• Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization 
• Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
• Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios 
• Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis 
• Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing 
• A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats 

Perks you will enjoy!

• Our Shoe Discounts:No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One:To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks:Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO 

Qualifications that make you the perfect fit!

• Bachelor’s Degree in related field preferred
• 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
• Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
• Excellent communication skills (written, oral and in presentation)
• Strong problem-solving and critical thinking skills
• Microsoft Office, web analytics, and content management system experience required. Adobe Analytics, Sitecore, Quantum Metric experience preferred