Brand & Digital Director, Sam’s Club Customer Team

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Job Description

About P&G: 
P&G servesnearly 5 billion people around the world with our brands. We have one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Charmin®, Gillette®, and Crest®. Our community includes operations in approximately 70 countries worldwide. P&G is driven to be a force for good and a force for growth, with a focus on environmental sustainability and community impact.Join us to make an impact on brands consumers love and help us grow a better world. 

P&G isseeking an experienced and dynamicBrand & Digital Directorto lead our marketing efforts for the Sam’s Club customer team. This pivotal role prioritizesperformance marketing and digital acceleration as key drivers for sustainable growth, witha significant portion of business transacted digitally. The ideal candidate will be an exceptional marketing and digital leader with a passion for transforming consumerinsights into digitalengagement, driving aggressive growth in a dynamic retail environment, andpossessing deepexpertiseacross digital acceleration, performance marketing, and capability building. The candidatewill also have a strong understanding of shopper behavior, shopper marketing activations,anda demonstrated ability to collaborate and managecustomer team dynamics. 

You willbe responsible for defining and executing digital-first marketing strategies that accelerateusergrowth acrossP&Gcategoriesand deliver superior valueforour consumersatSam's Club.This will include combining a portfolio of P&G brand strategiesto win consumerswithadvanced digital and retail media capabilities,leveraging analytics and performance marketing principles tooptimize our go-to-market execution. If you thrive in a collaborative, fast-paced environment,possess profound digital acumen, and are ready to shape the future of brand engagement at the point of sale, we invite you to apply. 

Key Responsibilities: 

• Digital Acceleration & Performance Marketing Leadership: 

• Own and drive digital growth strategy and execution across all relevant platforms, ensuring market-leading category growth within digital channels. 

• Develop and implement comprehensive performance marketing strategies to improve item conversion, increase traffic, andoptimizeonline purchasing. This includes designingbothoffsite andonsite trafficstrategies andplans,identifyingretail search anddigitalcontentneeds,andcreatingonline merchandising strategies withcontinuous optimization. 

• Lead the integration and activation of digital media within Sam's Club's ecosystem,leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories. 

• Leverage analytics andconsumer insightsto uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs. 

• Define, align, and champion the digital vision forP&G atSam's Club, collaborating withP&G andSam'sleadershipto shape future digital activation strategies. 

• Utilize A/B testing, structured experimentation, and continuous optimization frameworks to refine campaign effectiveness, ad copy, creative assets, and landing page experiences onretailerplatform. 

• Monitor and analyze key performance indicators (KPIs) such aspage views,conversion rates,incremental return on ad spend (iROAS) and overallincrementalityto drive continuous improvement andoptimize media investments and online content. 

• Digital Capability Building & Team Development: 

• Identify key digital capability gaps within the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team. 

• Test and learn new platforms, technologies, and retailer capabilities, evaluating their potential to scale and recommending successful initiatives across the business. 

• Elevate the team's digital skills through training and skill development related to new capabilities,establishing best practices, and scaling successes. 

• Customer Team & Shopper Marketing: 

• Develop and execute shopper marketing strategies and activations specific to Sam's Club, spanning both digital andin-store touchpoints to drive member engagement and sales. 

• Partner across theP&GSam's Club Commercial organization andSam’s Club team to deliver digital sales growth through identifying category-specific digital growth models and implementing plans to improve overall business performance. 

• Connect P&G Brands with Members by leveraging the P&G Household Needs portfolio to create omni-channel moments that resonate and align with Sam's Club's strategic priorities. 

• Collaborate withSalesDirectorsto sell-inmarketing programsto brands and categoriestosecure superiorretailexecution. 

Job Qualifications

What We Are Looking For: 

• Bachelor's degreerequired;Master's degree (e.g., MBA) preferred. 

• 8+ years ofdigital marketing experience, with a focus on performance marketingand digital acceleration within a fast-moving consumer goods (FMCG) company, preferably with experience in a club or mass retail environment. 

• Demonstratedexpertise in digital commerce fundamentals, marketing technology (AI, algorithms, off-the-shelf platforms), search strategy, content superiority, and overall digital ecosystem management. 

• Proventrack record of delivering measurable business results and driving market share growth through effective, data-driven digital strategies and commercial acumen. 

• Superior Retail Execution: Deep understanding of retail and retailer dynamics, effective engagementacross retailers and brands,and a focus on category growth. 

• Superior Brand Communication: Experience in media planning, media data analytics, and performance marketing. 

• Strong strategic, analytical, and leadership capabilities to influence diverse stakeholders, translate complex data and digital performance metrics into clear plans, and drive organizational change. 

• Exceptional learning agility, embracing an "at retail" speed entrepreneurial spirit and proactively seeking knowledge to expand impact. 

• Excellent communication and interpersonal skills to influence diverse stakeholders internally and externally, including senior retail partners. 

• Ability to manage multiple complex projects simultaneously in a fast-paced environment. 

Starting Pay/Salary Range: $144,000 – $190,000

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please clickHERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit ourDisability Accommodation Page.

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