FREELANCE / CONTRACT SOCIAL MEDIA DATA AND INSIGHTS ANALYST - NEW YORK

Freelance / Contract Social Media Data & Insights Analyst - New York

Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex for you - either Monday, Tuesday, or Friday.

Who we are

Born Social is a social-first creative agency that brings brand building into the social era. We’re part ofCroud Group, a global digital-first marketing business built on a unique model that blends in-house expertise with a carefully curated network of top digital media talent — theCroudie Network.

Through this model, we deliver transformation for iconic brands like Guinness, Ford, and Barclays, led by teams of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that’s proudlyB-Corpcertified, Born Social is consistently recognised as one of the best places to work.

What you'll be doing

• Supporting social analytics delivery across key client accounts as needs arise

• Contributing to reporting cycles (weekly, monthly, quarterly), ensuring outputs are accurate, insightful, and aligned to social KPIs

• Delivering deep-dive analysis across social channels, identifying trends, patterns, and performance drivers

• Turning platform data into clear, actionable insights and recommendations

• Building, maintaining, and refining dashboards (e.g. Datorama, Tableau or similar) where required

• Ensuring data accuracy, consistency, and best-practice reporting across all outputs

• Working across platforms, including Meta, TikTok, Snap, Pinterest, and others

• Collaborating with Strategy, Media, and Client teams to inform ongoing social activity

• Supporting campaign reporting, audits, and performance reviews

What We’re Looking For

• Proven experience in social media analytics, insights, or performance roles

• Strong understanding of social platforms, metrics, and reporting frameworks

• Hands-on experience with dashboarding and reporting tools (Datorama, Tableau, or similar)

• Strong analytical mindset with the ability to turn data into meaningful, actionable insights

• Familiarity with social listening or management tools (e.g. Sprinklr or similar)

• Detail-oriented with a high standard for accuracy and delivery

• Collaborative, proactive, and comfortable working across teams

• Able to work independently and manage multiple workstreams

What's next?

Share your details, resume and portfolio, and we'll be in touch! We usually start with a video call to get to know you better and go from there.