CRM Specialist - Brazil

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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

Brazil has recently regulated the industry, and we are at the forefront of this growth. We’re looking for aCRM Specialistto help us scale our lifecycle strategy, combining automation, data, and customer experience to drive engagement, retention, and long-term player value.

In this Role, You’ll:

• Own and optimize CRM initiatives across specific lifecycle stages (e.g. Registration, Early Life, Retention, Reactivation).
• Design, build, and manage automated lifecycle journeys end-to-end.
• Translate business goals into lifecycle strategies, combining campaigns and automation.
• Develop segmentation frameworks based on behavioral, transactional, and lifecycle data.
• Implement and optimize trigger-based communications (real-time, event-based, behavioral).
• Continuously monitor lifecycle performance and identify optimization opportunities.
• Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns.
• Work closely with data, product, and marketing teams to improve targeting, timing, and personalization.
• Ensure consistency and quality of communication across all CRM touchpoints.
• Contribute to building a scalable and structured lifecycle CRM framework.

We’re Looking for Someone who Brings:

• 3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
• Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.).
• Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation).
• Solid understanding of lifecycle strategy and customer segmentation.
• Experience working with trigger-based communications and real-time data.
• Strong analytical skills (funnel analysis, cohort analysis, KPI tracking).
• Experience designing and analyzing A/B tests and experimentation frameworks.
• Ability to work with large datasets and translate data into actionable insights.
• Experience collaborating with cross-functional teams (Product, Data, Marketing).
• Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.

Bonus Points if You Also Have:

• Experience in betting, gaming, or high-frequency transactional industries.
• Experience with lifecycle ownership (end-to-end responsibility of a stage or segment).
• Familiarity with customer experience (CX) principles and communication consistency.
• Experience integrating CRM with product data and event tracking systems.
• Exposure to personalization engines or recommendation systems.

How we do things

• You combine attention to detail with a proactive mindset, making sure every campaign goes out accurately and on time.
• You are naturally collaborative and know how to work across teams to move ideas from concept to execution.
• You stay curious, test new approaches, and look for smarter ways to improve performance and processes.
• You balance executional excellence with strategic thinking, always connecting day-to-day actions to bigger business outcomes.
• You communicate clearly, adapt quickly, and thrive in dynamic environments where priorities evolve fast.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving