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Senior SEO Specialist

🇵🇭 Philippines

SEO

Marketing

Machine Learning

Analyst

APPLY

Senior SEO Specialist

from 🇵🇭 Philippines

The Senior SEO Specialist will be responsible for managing and optimizing our content strategy to enhance our online presence and drive traffic to our websites. You’ll be writing and optimizing pages daily, so strong writing is as important as technical SEO skill.

The ideal candidate will have experience with keyword research, off-page SEO, competitive analysis, and various digital tools to improve website performance. Experience with staffing companies, talent marketplaces, ecommerce websites, or platform-style websites is highly preferred.

Key Responsibilities:

Optimize website pages, blogs, landing pages, and service pages for on-page SEO
Create SEO content plans for scalable website pages, ensuring repeatable page structures remain unique, useful, and not duplicated across the site
Write and optimize human-first content that is structured in a way that can also support visibility in AI search results
Structure content using logical headings, internal linking, and information hierarchy to improve search performance and conversions
Identify and resolve keyword cannibalization, duplicate content, outdated content, weak pages, and missed internal linking opportunities
Build and execute backlinking strategies to improve search engine rankings
Work with developers to implement technical fixes and SEO-friendly site architecture
Monitor and fix technical SEO issues related to crawlability, indexing, filtered pages, core web vitals, and site structure
Recommend when to create a new page, update an existing page, merge similar pages, redirect pages, or remove pages that no longer support SEO or conversion goals
Use SEO and analytics tools to track rankings, traffic, leads, website performance, and SEO impact

4+ years of SEO experience, with at least 1 year in-house or agency
Strong understanding of on-page SEO, technical SEO, off-page SEO, and content marketing
Strong writing and editing skills, with the ability to write clearly and persuasively for a U.S. audience
Familiarity with SEO tools like Ahrefs, GSC, GA4, Screaming Frog, and Microsoft Clarity
Excellent verbal and written communication skills
Proficient in web analytics tools like Google Analytics and understanding of key performance indicators (KPIs)
Ability to perform competitive analysis and derive insights to improve content strategy

Preferred:

Experience working with a staffing company, recruiting agency, or talent marketplace
Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)

System and Work Setup Requirements:

A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
Headset/earphone with noise cancellation and webcam at 720p or higher resolution
A designated, quiet, and well-organized workspace free from distractions to facilitate focused work