Market Leaders – Education, Central Government, Health & Enterprise
🇬🇧 United Kingdom
Consulting
Management
Finance
Machine Learning
Design
Sales
Recruitment
Market Leaders – Education, Central Government, Health & Enterprise
from 🇬🇧 United Kingdom
The business
We’re an AI-native, human-led business built to help clients reimagine, reinvent, and lead their markets into the AI era. We bring the imagination, intellect and market insight, execution smarts, and adaptive approach to collaboration required to help leaders deliver real change.
We work with clients in four closely interdependent markets: central Government, including departments, agencies, and strategic, commercial suppliers; health and care, including national bodies, trusts, place-based partners, and commercial and digital suppliers; education, including national bodies, awarding organisations, and front-line institutions; and, the FTSE - principally leveraging our expertise in AI and associated capability building.
Through A WORKS we collaborate with thought leaders, innovators, and AI-specialist devs to build products which tackle the biggest problems we see in the markets we support – setting aside the consulting commercial model to work in whatever ways best solve the problem.
For example, through Project Shybird, we’re building an AI-powered platform and apps which reimagine the learning value chain: conducting epic capability research, supporting rapid high-quality qualification and programme definition, enabling course design and content creation, personalisation of learning experiences – and new levels of insight for the future.
We’re a business powered by the passion, grit, insight, intellect, and execution-smarts of our people: a tightly knit team of experts, willing to challenge market convention, and our colleagues, in pursuit of the transformational change we believe is possible through the dawn of the AI era.
Role specification
Working to our growth director, Cliff Graham, market leaders are responsible for executing our agreed strategy, generating new business, and delivering planned financial performance in their markets - leading work on market positioning, client engagement, upstream engagement, consulting and AI product sales, and the management of client accounts to drive future growth. Market leaders also oversee and lead delivery of client engagements - working closely with our delivery director, who is accountable for the exceptional, compliant, delivery of all client engagements and product implementations.
Market leadership
- Define and implement strategically aligned go-to-market (GTM) plan.
- Maintain deep understanding of policy, spending, procurement pipeline and market trends.
- Maintain an differentiated position in the market, aligned with our top-line strategy, edge, and propositions.
- Establish Avencera as a recognised, AI-native, thought leader and influencer in the market - and in Government.
- Act as Avencera's principal spokesperson on / in the market - including at high-profile events.
- Explore and forge partnerships and alliances which expand opportunities and drive growth.
Sales leadership
- Build, maintain, and convert a substantial pipeline of addressable consulting and product opportunities.
- Personally lead relationship building, pursuit, and conversion of strategic / high-value opportunities.
- Leading and support the team to identify, pursue, and convert tactical / mid-value opportunities.
- Create, maintain, and convert account plans for agree top-tier clients.
- Drive improved focus and conversion rates over time.
Client leadership
- Establish yourself, and Avencera, as a trusted advisor to target / top-tier clients.
- Oversee and ensure effective account mamagement of client relationships in the market.
- Identify and execute on differentiating ways of bringing clients, partners, and thought leaders together.
- Ensure that we capture, reflect, and act on client feedback and market signals to drive impact and growth.
- Work with our delivery director and engagement leads to resolve complex client / relationship issues.
- Oversee and lead client engagements to exceptional standards, using our delivery frameworks.
- Ensure that all engagements in your market reflect the firm's insights in the market.
- Drive timely, resource-efficient, delivery of client engagements.
Proposition leadership
- Translate our top-line propositions into compelling, resonant, offers in your market.
- Identify unmet client needs and opportunities, and build compelling consulting offers.
- Identify opportunities that we could address through AI Works investment in AI product.
- Ensure that we can always demonstrate clear and measurable ROI to clients for our offers.
Team leadership
- Act as an engaged, ambitious, determined, member of our consulting SMT.
- Engage, inspire, and support colleagues at all levels to do their best work and develop.
- Ensure that colleagues adopt and apply the firm's agreed approaches to GTM and delivery.
- Lead consideration of how we build our team in your market over time, at all levels.
- Champion your market with the team; share and build insights among colleagues.
- Demonsrate, champion, and support colleagues to fulfil our values.
- Maintain / build the high-performance culture our goals require.
Collaboration leadership
- Work closely with our MD, growth director, delivery director, and market peers.
- Engage proactively with A Works to identify, shape, and take new products to market.
- Ensure that your work is aligned with our strategy, differentiators, propositions, and values.
- Encourage, support, and challenge, colleagues at all levels to collaborate productively.
- Work closely with the corporate centre on e.g. recruitment, compliance.
- Proactively share insights, opportunities, and relationships.
Person specification
Quantified record for driving growth and generating consulting revenue.
Ability to shape / lead the maintenance of a differentiated market position.
Expertise in shaping, capture, and successfully bidding for high-value deals.
Significant experience working in education, health and / or central Government.
Substantial personal profile - independent of your organisational brand - in the market.
High levels of ambition, energy and resilience, consistent with the firm’s plans for growth.
Ability to engage, inspire, lead, and support the development of an incredibly talented team.
Experience leading the delivery of sophisticated pieces of work at pace, and to exacting standards.
Strong communication and presentation skills, internally and externally, at all organisational levels.
Enjoyment working in an entrepreneurial, commercial, high-performance environment.
High levels of precision and presentational pride across all your work.
Working location
At least 1-2 days per week in the firm’s Farringdon office.
Package
Basic £130-160k depending on experience / sales record.
Up to 40% bonus based on firm and individual performance.
Structured route to growth equity linked to targetted exit event.
27 days’ annual leave, excluding bank holidays, rising to 30.
Private medical and dental insurance.






