VS
Associate Director, Clinician Marketing
Veracity Software Inc
🇺🇸 United States
On-site
Manager or above
11 months ago
- Power BI
- Salesforce
- Data Visualization
- Salesforce CRM
- Marketo
- Google Analytics
- PMP
11 months ago
Covington, Georgia
Work Arrangement: Hybrid — Onsite Monday through Thursday; Remote on Fridays
Full Time
TheAssociate Director, Clinician Marketing will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly withUrologists and Primary Care Physicians (PCPs) — regarding thePureWick® urinary incontinence product. This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.
The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results.
Key Responsibilities:
- Develop and executeomnichannel marketing strategies to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
- Lead aportfolio of interconnected marketing projects, ensuring synergy, efficiency, and optimal resource utilization.
- Managemarketing budgets, project timelines, and reporting to achieve performance and ROI targets.
- Buildbusiness cases to secure funding approval for marketing initiatives.
- Create and manageanalytics and reporting dashboards (e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
- Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging.
- Drive continuous improvement initiatives with an "always optimizing” mindset across campaigns, clinician engagement programs, and communications.
- Communicate effectively withexecutive leadership and internal teams to share insights, progress, and performance outcomes.
- Bachelor's degree required; MBA preferred.
- 10+ years of senior-level marketing experience in thehealthcare industry.
- Demonstrated success in improvingomnichannel strategies and managingend-to-end clinician experiences.
- Proven experience indriving clinician awareness outside hospital environments, especially amongUrologists and Primary Care Physicians.
- Strong background indigital marketing strategy, analytics, and campaign optimization.
- Expertise inbuilding business cases to support funding for marketing initiatives.
- Experience creating and managinganalytics and KPI dashboards usingPower BI and Salesforce (or similar tools).
- Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.
- Astrategic thinker with deep expertise in clinician and HCP marketing within healthcare.
- Experienced indigital and omnichannel strategy with hands-on knowledge of campaign performance optimization.
- Comfortable operating in afast-paced, data-driven environment and collaborating across departments.
- Skilled inbuilding data visualization tools and using insights to inform marketing strategy and executive reporting.
- Able todevelop strong business cases and communicate ROI effectively to leadership.
- Clinician / HCP Marketing Strategy
- Omnichannel Campaign Management
- Digital Marketing & Engagement
- KPI Dashboard & Analytics (Power BI, Salesforce)
- Business Case Development
- Portfolio & Budget Management
- Cross-functional Collaboration
- Executive Communication
Recruiter Submission Template –
Full Name:
Degree Major with University and Completion Year:
Total Years of Experience in Healthcare Marketing:
Experience in Clinician / HCP Marketing (Years):
Experience in Omnichannel Strategy Development (Years):
Experience in Digital Marketing Campaigns (Yes/No – brief details):
Experience in Driving Clinical Awareness (Outside Hospital Setting) (Yes/No – brief details):
Experience with Urology / Primary Care Physician Target Audiences (Yes/No – brief details):
Experience in Analytics & KPI Dashboard Development (Yes/No – tools used such as Power BI, Salesforce – brief details):
Experience in Building Business Cases for Marketing Initiatives (Yes/No – brief details):
Experience with Salesforce CRM & Marketing Tools (Yes/No – brief details):
Experience with Power BI / Reporting & Visualization (Yes/No – brief details):
Experience in Budget & Resource Management (Yes/No – brief details):
Experience in Portfolio Management or Multi-Project Leadership (Yes/No – brief details):
Experience in Reimbursed Healthcare Environments (Yes/No – brief details):
Experience Leading Cross-Functional Teams (Yes/No – brief details):
Experience Communicating with Executive Leadership (Yes/No – brief details):
Proficiency in Data Analytics / Insights (Basic / Intermediate / Advanced):
Marketing Tools & Platforms Worked On (Salesforce, Power BI, Marketo, Google Analytics, etc.):
Certifications (if any – e.g., MBA, Digital Marketing, PMP, etc.):
Motivation / Reason for Interest in This Role:
Motivation / Reason for Relocation (if applicable):
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Willingness to Work Onsite (Covington, GA – Mon–Thu; Remote Fridays) (Yes/No):
Associate Director, Clinician Marketing · Veracity Software Inc