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Junior CRM Associate -PAX

🇵🇭 Philippines

CRM

Management

Marketing

Analyst

Junior CRM Associate -PAX

from 🇵🇭 Philippines

The Junior CRM Specialist supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications.

The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics.

Key Responsibilities

New User Onboarding & Activation

  • Execute CRM journeys guiding users from:
    • App install to first booking
    • First booking to second booking
  • Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
  • Support first-ride incentive and welcome offer execution

CRM Campaign Execution

  • Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels
  • Ensure correct segmentation, eligibility, and timing of campaigns
  • Coordinate with the Senior CRM Manager on campaign logic and priorities

Promo Execution Support

  • Assist in setting up and validating promo logic using promo tools
  • Ensure new user offers are applied correctly and only to intended segments
  • Support QA and monitoring during campaign launches

Reporting & Optimization Support

  • Track and report key activation metrics such as:
    • First booking rate
    • Time to first booking
    • First to second booking conversion
  • Identify drop-off points and share insights for optimization

  • 1–3 years of experience in CRM, digital marketing, or growth roles
  • Familiarity with CRM tools (MoEngage or similar preferred)
  • Strong attention to detail and execution discipline
  • Basic understanding of funnels, segmentation, and performance metrics
  • Strong coordination and communication skills

    Why join Angkas?

    • Freedom of work
    • Work-life balance
    • Free meals and use of gym
    • Opportunities for promotion
    • Competitive salary
    • Pay raise
    • Start-up environment
    • Multi-cultural and Agile work environment
    • Diversified use of technology
by @maxrusakovic