Growth Marketing Manager

About Alloy Automation

Alloy is a platform for building and managing SaaS integrations

Tech description:

TypeScript, Node.js, React

Job description:

Alloy Automation is an integration development platform used by the likes of Amazon, Gorgias, Postscript, and many others to launch SaaS integrations at lightning speed. As the number of SaaS applications grows, integrations are more in-demand than ever, but most SaaS companies still build integrations in-house, a painful and slow process. We replace these outdated practices and help companies take their mind off integrations in order to focus on their core mission.

As our first growth marketer, you'll play a massive role in our success by growing awareness of us and our products through totally new channels and methods. We’re looking for folks to join who have the right mix of being analytical, data-driven and highly creative.

### What would you be doing?
- Your KPIs will center around website traffic, marketing qualified leads, and demo calls
- You’ll be responsible for generating new ideas for channels and campaigns, and running timeboxed tests on them. This applies to both organic and paid acquisition.
- These experiments can span across in-person events, marketing tools we build for our prospects, and more. The more “out there” the better
- Given that you’re focused on top of funnel and middle of funnel, you’ll need to have a strong understanding of how to use analytics to understand your experiments’ results
- You should be intimately familiar with the psychology of developers and product managers as users and buyer personas
- You should stay up to date on market trends and what would capture attention so that you can drive Alloy’s brand presence and positioning as a leader in our market

### What are we looking for?
- You don’t necessarily need to have had a “growth” title before
- What we care about is that you can show or share creative examples of your past work, and can bring a critical eye towards what we are doing at Alloy right now
- You should have worked with technical products and technical audiences before
- You should feel comfortable with owning lead generation KPIs
- Background as a developer, product manager or implementing successful growth marketing strategies for these personas are a huge plus
- Experimentation is second nature to you - generating new ideas, tracking metrics, being data-driven and quickly identifying success and shutting down ineffective ones.
- You constantly think about non-standard strategies and approaches to get online attention and stand out in a competitive online landscape.
- Hyper analytical, using models and other tools to track and analyze metrics, present clear and compelling reports, showcasing the impact of marketing efforts.
- Manage multiple streams of work simultaneously, making sure you keep the ball moving and holding others accountable to drive things forward vs lag behind