Performance Marketing Manager

About AlgoTest

Ecosystem for options trading in India

Tech description:

We've built a scalable execution platform that's automated the execution of thousands of user-built strategies on AWS in real time. This is wrapped around a flask microservice.

Job description:

**About the Role**

We're looking for a Performance Marketing Manager who has actually spent real money and brought back real revenue.

You'll own paid acquisition end to end at AlgoTest: Meta, Google, and whatever else works. Our audience is Indian retail traders - skeptical, price sensitive, and hard to fool with generic creative. You need to understand what makes them click, sign up, and pay.

This is a hands on role. You'll be inside Ads Manager daily, writing creative briefs, killing bad campaigns fast, and defending every rupee of spend with numbers.

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**What You'll Do**

**1. Own Paid Acquisition**

* Plan, launch, and scale campaigns across Meta and Google (Search, YouTube)
* Own budget allocation across products - core platform, RA campaigns, and crypto
* Test new channels when the existing ones plateau

**2. Own CAC and ROAS**

* You're accountable for cost per signup, cost per paid user, and payback period
* Know your CAC, not just platform reported numbers
* Cut spend that isn't working without waiting to be told

**3. Drive Creative That Converts**

* Write briefs, work with Design and video editors, and ship creative in volume
* Run structured creative tests - hooks, angles, formats, landing pages
* Build a creative library that keeps working after the first two weeks

**4. Keep Tracking Honest**

* Work with Marketing Ops on pixels, UTMs, conversion APIs, and server-side tracking
* Reconcile platform numbers with backend data
* Report clearly on what's working, what's not, and where the next rupee should go

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**What We're Looking For**

**Must Haves**

* 2 - 4 years running paid campaigns with meaningful monthly spend
* Deep hands on experience with Meta Ads Manager and Google Ads
* You've owned a CAC or ROAS target and hit it
* Comfortable with tracking, attribution, UTMs, and pulling your own data
* Strong creative judgment - you know why an ad worked, not just that it did
* High ownership, low hand-holding
* Based in Delhi NCR or willing to relocate (onsite role)

**Nice to Haves**

* FinTech or EdTech background
* Experience running compliance sensitive finance campaigns (Meta ad restrictions)
* Understanding of Futures & Options or crypto trading
* Prior trading experience (not mandatory, but useful)