District Manager, OnStar & Loyalty - Alabama

Job Description

Field Work Arrangement:This is a field-based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Alabama or a surrounding area approved by leadership within 60 days of the start date.

The Role: 

AsaDistrictManager,OnStar&Loyalty, you will serve as the primary field representative for OnStar andGM'sconnectedservices,loyalty,andsubscriptionofferingsacrossanassigneddealernetwork.Youwillbuildtrustedrelationshipswithdealerowners,managers,salesteams,andserviceleaderstodriveadoption,customerengagement,andbusinessperformance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helpingensurecustomersrealizethefullbenefitsoftheGMownershipexperience.Throughdata-driveninsights,training,andconsultativesupport,youwillidentifyopportunities,sharebestpractices,anddriveexecutionthatenhancesdealerperformanceandcustomerloyalty.

What You’ll Do: 

• Dealer Advocacy & Relationship Management 

  • Serve as theprimary advocate and trusted advisor for OnStar, GM’s software and subscription services,My GM Rewards, andGM Rewards Credit Cards within your assigned dealerships.  

  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.  

  • Act as theprimary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations. 

• Growth, Loyalty & Performance Coaching 

  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.  

  • Be thesubject matter expert forMy GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.  

  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.  

  • Monitor performance at theDealer, District, Zone, and Region levels andinfluence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning. 

• Training, Enablement & Customer Experience 

  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering: 

    • OnStar services and benefits  

    • My GM Rewards and GM Rewards Credit Card  

    • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features likeSuper Cruise)  

    • Best‑in‑class customer onboarding and delivery experiences  

  • Confidentlytroubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.  

  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so theconnected experience becomes a natural part of ownership. 

• Cross‑Functional Collaboration 

  • Build strong internal partnerships across GM’s field ecosystem, includingVehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together asone team to serve dealers and customers.  

  • Supportproduct and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.  

  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in theGM andOnStar brands. 

• Continuous Improvement & Learning 

  • Bring a“Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.  

  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers. 

Your Skills & Abilities (Required Qualifications)   

• 2+ years of sales, customer service, or relatedexperience. 

• Bachelor's degree or equivalent experience. 

• Strong communication and presentation skills, with the ability to tailor messaging to diverseaudiences. 

• Ability to support business needs across assigned time zones, including occasional weekends andholidays. 

• Proficiency with Google Workspace and/or Microsoft Officeapplications. 

• Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription-basedservices. 

• Excellent written and verbal communication skills with strong attention todetail. 

• Ability to travel up to 90% within the assigned territory. 

• Valid driver's license and ability to legally operate a motorvehicle. 

What Can Give You a Competitive Advantage (Preferred Qualifications): 

• Experience supporting automotive dealerships, OEMs, or related retailoperations. 

• Strong prioritization, time management, and organizationalskills. 

• Demonstrated learning agility and continuous improvementmindset. 

• Self-motivated with a proven track record of deliveringresults. 

• Ability to thrive in a fast-paced, evolvingenvironment. 

• Adaptable, innovative, and comfortable leading throughchange. 

• Strong analytical and problem-solving skills with a data-driven approach todecision-making. 

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visitingTotal Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visitHow we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment,emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.