Associate Director- Account Management

Job Description:

Key Responsibilities

1. Client Leadership & Strategic Consulting

· Act as the senior client partner and primary point of contact for assigned accounts, building trusted, long-term relationships.

· Understand client business objectives, category dynamics, consumer behaviour, and competitive landscape to translate briefs into effective media strategies.
 

· Lead strategic conversations with clients and proactively bring insights, opportunities, and recommendations to the table.

· Develop and present annual media strategies, integrated plans, QBRs, WIPs, performance reviews, and strategic recommendations.

· Ensure media recommendations are aligned with brand objectives as well as measurable business outcomes.

2. Digital Media Strategy, Planning & Execution

· Lead the development and execution of digital-first media strategies and plans, with 90%+ digital focus.

· Oversee planning across Search, Social, Display, Video, Programmatic, E-commerce/Commerce Media, Influencer, and emerging digital platforms.

· Partner with performance, biddable, programmatic, ad operations, and planning teams to ensure effective campaign implementation.
 

· Ensure media plans are informed by audience insights, platform intelligence, historical performance, category benchmarks, competitive activity, and consumer trends.

· Drive effective channel roles, audience strategies, investment allocation, and media phasing across campaigns.
 

3. Performance Management, Analytics & Insights

· Own the overall performance narrative across campaigns, including pacing, delivery, reach, engagement, conversions, efficiency, and other agreed KPIs.

· Work closely with analytics and performance teams to identify optimisation opportunities and translate data into actionable business insights.

· Lead post-campaign analysis and performance presentations, clearly articulating:

o What happened

o Why it happened

o Key learnings

o Optimisation opportunities

o Recommendations for future investment

· Evaluate platform and campaign trends to support budget reallocation and ongoing optimisation.

· Connect media metrics with broader brand and business outcomes wherever measurement frameworks allow.
 

· Connect media metrics with broader brand and business outcomes wherever measurement frameworks allow.

4. Account Growth & Commercial Development

· Identify opportunities to grow existing accounts through cross-selling and upselling across areas such as commerce media, influencer, programmatic, data/analytics, technology, and creative solutions.

· Develop proactive proposals and strategic solutions in response to evolving client needs.

· Contribute to account planning, revenue growth, retention, and overall commercial performance.

· Build strong relationships with senior client stakeholders and identify opportunities for deeper agency engagement.

5. Team Leadership & Cross-Functional Collaboration

· Lead, mentor, and develop account management and planning teams, providing clarity on priorities, ownership, timelines, and quality standards.

· Foster a collaborative culture across account management, media planning, performance, programmatic, analytics, creative, production, and technology teams.

· Drive operational excellence across the complete campaign lifecycle — from briefing and planning through approvals, execution, reporting, and optimisation.

· Ensure teams are proactive, accountable, and solution-oriented in their approach to client servicing.

· Support capability development and knowledge sharing across the wider team.

6. Platform, Publisher & Partner Management

· Maintain strong relationships with key platforms, publishers, technology partners, and ad-tech ecosystems.

· Stay current on developments across Google, Meta, Amazon, DV360, programmatic, commerce media, measurement, mar-tech, and emerging digital platforms.

· Leverage platform insights, beta opportunities, innovation programs, and partner capabilities to create differentiated solutions for clients.

· Represent the agency at relevant industry forums, partner events, workshops, and knowledge-sharing sessions.

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