Interim Marketing Manager (5 month maternity leave cover)

Founded on Empathy, Fuelled by Impact

At ParkBee, our mission is to give space back to the cities by creating a seamless experience for drivers with an interconnected European parking network. Our philosophy is to build distinctive products and services that enhance existing resources without generating new ones, all nurtured by an enduring empathy for drivers and partners. Joining ParkBee means you'll be part of a team that's driving change and making a difference in the world.

Who You Are

You’re a creative thinker at heart and a marketeer by trade.

You think big but act fast, the kind of person who can zoom out to define direction and zoom in to make it happen. You believe a strong brand can change how people move through cities, and you want to help make that happen. You're bold enough to challenge what's been done, open enough to listen, and driven enough to make progress visible. You know how to make a limited budget punch above its weight, thinking in smart, creative bursts rather than broad, expensive campaigns. And you already use AI as part of how you work, at ParkBee that's not a nice-to-have, it's baked into how we get things done.

In short, you’re ready to win and to help everyone enjoy the ride.

What You’ll Be Doing

You'll shape how ParkBee shows up in the world, from our brand story to how we partner with others. You'll grow awareness, build meaningful partnerships, and bring our mission to life.

Brand execution and campaigns

• Own our brand positioning, strategy and content across every touchpoint, from our app and website to social media, ads, newsletters, parking locations, and partner channels

• Bring a consistent, high-quality look and voice to everything we share

• Create and run brand campaigns that boost aided and unaided awareness, build on distinctive brand attributes, and increase brand recall

• Activate our 1600+ parking locations as brand touchpoints

• Share our story in smart, genuine ways, through content and creative collaborations

PR

• Identify PR opportunities that fit ParkBee's story and key moments

• Guide our PR agency to get the most earned media value out of every opportunity

• Make sure PR efforts translate into measurable visibility and credibility for the brand

Go-to-market coordination

• Own product launch marketing, working with Product, Growth, and Operations to plan and deliver key product launches with proper brand and marketing support

• Bridge brand execution with performance marketing efforts

• Translate campaign plans into clear board-level presentations, and get stakeholders across the business aligned, and convinced, on the direction

Partnership marketing

• Build and grow co-marketing partnerships with event venues, mobility companies, and other relevant channels, executing campaigns that drive brand awareness and user acquisition

What You Bring

• Native/fluent Dutch-speaking + strong English is mandatory

• Solid brand marketing experience, preferably in B2C tech/mobility

• Strong portfolio demonstrating brand campaign development

• Excellent content creation skills: you can write compelling copy and brief designers effectively

• AI-savvy, you use AI tools to work faster and sharpen your thinking, not as a gimmick but as part of how you work

• Excellent project management skills, you keep multiple campaigns, partners, and deadlines moving at once without anything falling through the cracks

• Confident presenting and defending your ideas to senior stakeholders, you don't just report on plans, you make the case for them

• Comfortable in a fast-moving, hands-on environment. You're proactive, resourceful, and collaborative.

• Experience with partnership or co-branding projects

• Experience working with creative agencies, and knowing how to get their best work without overpaying for it

What we’re not looking for:

• Someone focused purely on performance marketing, we have a dedicated team for that.

• Someone looking for a people-management role, this is an individual contributor position.

• Someone who only focuses on strategy, we need you to roll up your sleeves too.

• Someone who defaults to traditional big-budget playbooks like TVC-led campaigns with social as an afterthought

What success looks like

• Brand shows clear growth in all markets and tracking is in place, we see brand recognition considerably going up in all markets

• Marketing calendar runs smoothly, team knows what's happening when

• Product launches are prepared on time to be celebrated and communicated properly

• The new brand identity, voice, and sonic branding are consistently applied across touchpoints, parking locations, app, website, and social, so ParkBee looks, sounds, and feels the same everywhere.

• By March, our social channels reflect our new identity, post consistently, and respond to every comment and DM.

• You've launched multiple low-cost, high-impact campaigns and initiatives that drive fame and new user growth, delivered on time and within budget, with all relevant stakeholders aligned.

• Together with the commercial team, you've built a marketing engine that consistently gets ParkBee retrieved, present at the moment of need, and chosen again, each part covered by the right person, working in sync.

Practicalities

• Reports to: Managing Director

• Work with: Growth Marketing, Product & Design, Customer Experience

• Location: Amsterdam office, with regular travel to Belgium and UK

• Start: 1 November 2026 - 30 March 2027

• Contract Type: Freelance Agreement 

Reserve your spot, drive in later

Sounds good?

We can't wait to hear from you! We don’t require a long motivation letter; we’d rather have a few pointers, your LinkedIn, and your resume.