Marketing Officer

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We are the largest Leisure and Culture employer in Hull and offer candidates enviable pay and conditions packages including, a generous annual leave allowance, on the job training opportunities and career development. For more information on the benefits of working for us please visit the ‘Working at Hull Culture & Leisure’ page.

Job Description Summary:

1. Contribute to the development, implementation and monitoring of creative marketing, audience development and sales plans and campaigns, that identify current and potential markets and expand Theatre and Halls audience and maximise sales.

2. Effectively work within budgets ensuring that allocated campaigns and activity are delivered within budget and designed to achieve set targets for ticket, revenue and audience figures.

3. Devise and co-ordinate the production of high quality marketing and audience development materials including print, direct mail, season brochures and programmes, liaising with designers, agencies and printers as appropriate and proof reading text as required.

4. Assist in developing and maintaining positive working relationships and networks of communication with key education partners, individuals and organisations to facilitate audience development and potential sponsorship and funding opportunities.

5. Support the planning, promotion and delivery of learning, participation and community programmes, workshops and projects to maximise use of the venues and increase engagement with young people, community groups and individuals.

6. Assist with the programming and promotion of accessible performances (ie audio description, touch tours, signed performances)

7. Arrange the targeted distribution of all Theatres and Halls printed materials by researching outlets and liaising with the Theatres and Halls’ distribution agents, evaluating and reporting on the success of distribution methods used.

8. Effectively supervise casual staff and volunteers as appropriate within the Audience Development Team to ensure team members are competent and well trained and able to provide an excellent customer service.

9. Assist in devising, undertaking and interpreting detailed audience development research activities for users and non-users making informed recommendations for future programme development.

10. Assist in developing and conducting effective and regular consultation with audiences, customers and clients ensuring all services are effectively monitored and evaluated.

11. Assist with the development and operational delivery of Theatre and Halls communications across all channels ensuring that all creative, marketing and PR activities are well managed and evaluated, taking immediate action as appropriate if an event or service is failing to reach its potential income target and maximum audience.

12. Liaise with the media and external companies to arrange press events, co-ordinate interviews and any other media activity, monitoring coverage and attending events as appropriate.

13. Liaise with production companies and partners to write copy for specific stakeholders including press releases, and other promotional articles on behalf of the venues, productions, schools and events.

14. Regularly update Theatres and Halls website and other social networking groups to ensure a strong and relevant on-line presence.

15. Plan advertising campaigns , brief advertising agencies and oversee schedules

16. Liaise with production companies to write copy for specific stakeholders including press releases, and other promotional articles on behalf of the venues, productions and events.

17 Ensure that the Company’s and client’s liabilities and duties under relevant legislation are fully complied with including the procurement of services, data protection, etc..

18 The Health and Safety at Work etc. Act 1974 and associated legislation places responsibilities for health and safety on Hull Culture and Leisure Ltd, as your employer and you as an employee of the Company. In addition to the Company’s overall duties, the post holder has personal responsibility for their own health & safety and that of other employees; additional and more specific responsibilities are identified in the Company’s Corporate H&S policy.

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Benefits of Working of Hull Culture & Leisure:
- A competitive salary
- An excellent pension through the Local Government Pension Scheme (LGPS)
- Initially 23 days annual leave depending on length of service. You will also get eight public holidays per year, and three additional days off, one in May/August and one during the Christmas/New year period
- Career development and learning experiences from a range of training courses and learning methods
- Supportive and forward-thinking culture
- Great career development opportunities

Please ensure that you complete and submit your application by midnight prior to the closing date.

We are committed to increasing the diversity, equality, and inclusion within our workforce to represent the people we serve and build an environment in which everyone can feel like they belong. We encourage people from all backgrounds to apply. 

We adopt a ‘name blind’ approach to shortlisting. Recruiting managers will not have access to personal information, including your name and contact details, until a shortlisting decision has been made. Equality monitoring information is not accessible by recruiting managers at any stage.

We reserve the right to amend the dates associated with this advert, which may include closing the advert early where required.

Hull Culture & Leisure is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, and is an equal opportunity employer.

Online searches, including social media, may be carried out as part of the recruitment process.