About yhangry

Marketplace for private chefs

Tech description:

Our current Tech Stack is: PHP (Laravel), Javascript (React), SQL DB, Wordpress

Job description:

**🧑‍🍳 About yhangry** Yhangry is a chef marketplace helping customers easily book private chefs for various occasions such as birthdays, hen parties, or weekly meal preparation. We have built the UK's largest community of 3000+ chefs and have just launched in the US. **🚀 About the Role** We are looking for a full-funnel Growth Lead who can scale yhangry’s **demand side** (meaning people looking for private chefs) by improving performance marketing, building high-performing creative, and unlocking new channels that consistently deliver profitable bookings. You are not (only) a Google Ads operator. **You are a performance-driven growth builder** who owns the entire acquisition engine: traffic, creative, landing page conversion, tracking, and unit economics. Your mission: discover and scale the winning acquisition model that increases our ROAS and profitably 10x’s bookings in the UK and the US. ### **📮 APPLY HERE:** [https://yhangry.typeform.com/to/tC1xgQEG\\](https://yhangry.typeform.com/to/tC1xgQEG%5C) If you don’t apply via the Typeform, your application **won’t** be considered ### **🎯 What You’ll Own** **1️⃣ Full Paid Acquisition Ownership** * Scale UK Google Ads while improving ROAS, and unlock new high-volume channels * Build and run a structured testing roadmap across Meta Ads, TikTok, YouTube, Pinterest etc. * Implement aggressive test-and-learn cycles to increase ROI * Launch campaigns in new geos as we expand globally **2️⃣ Creative Production and Iteration** * Build a repeatable creative machine * Script, brief, test, and iterate UGC / chef-led content * Test 20–30 new creatives per month * Build performance, creative standards, and a library of winning formats **3️⃣ Conversion Rate Optimisation** * Own landing page testing * Work with product/design to deploy weekly A/B tests and improve messaging, value prop clarity, pricing transparency etc. **4️⃣ Tracking, Analytics & Attribution** * Own tracking architecture via Google Tag Manager and event setup in GA4 * Ensure reliable conversion tracking, offline lead quality data, and LTV/CAC insights. * Build dashboards and reporting automation in e.g. Looker Studio. * Contribute to attribution discussions across Meta, Google, SEO, LLMO, affiliates, influencers, etc. **🧩 Who You Are** You are not just a channel manager — you are a growth hunter. You are obsessed with answering the question: “What is the winning acquisition model that takes this business from good to category-defining?” You get energy from: * Running experiments that challenge assumptions * Finding breakthrough ROAS, not incremental gains * Turning complex data into insight and profit * Owning performance fully: from first click to revenue **✔ Requirements (Must Have)** * 5+ years of hands-on experience in Google Ads * Scaled ad spend to $200k+ per month across multiple channels * Demonstrated 3-5x ROAS improvements * Proven success in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Upwork, Shef, etc.) * Deep knowledge of Google, Meta, TikTok fundamentals * Experience with creative testing frameworks * High technical rigor in tracking, attribution, and analytics * Deep technical capability with GA4, Google Tag Manager, dashboarding e.g. Looker Studio, conversion tracking & feed setup **➕ Bonus Points** * Technical background, e.g. computer science, engineering * Server-side tagging, call tracking, enhanced conversions * LTV/CAC cohort models * SQL, BigQuery * AI ads, UGC creator workflows, AI-generated creative (Midjourney, Runway, ChatGPT) * UGC production management **Hiring Process** * Fit interview * Deep technical interview * Case study assignment + follow-up interview * Founder final conversation

yhangry remote jobs

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