Why this role matters

At XXL, commercial opportunities are everywhere - in product launches, strong buys, seasonal shifts, sports moments and brand collaborations. But these opportunities only create impact when they are turned into marketing that is both commercially relevant and engaging for our customers.

This role exists to help make that happen.

As Marketing Manager, you will play a key role in identifying the strongest story and developing the messaging and copy that make our commercial opportunities sharper, more relevant and more engaging. A key part of the role is to strengthen XXL’s sport credibility by connecting product launches, sports moments, brand collaborations and strong commercial periods to our seasonal themes and customer communication.

About the role

You will join our Nordic Marketing team as Marketing Manager, working hands-on with campaign ideas, activation angles, messaging and copy.

Together with Marketing, Digital, Creative Production and Commercial, you will help turn input around products, brands, sports and seasonal moments into clear campaign angles and concrete ideas for how they can be activated across channels.

The role is both creative and collaborative. You will help shape what we say, how we say it and how we bring our strongest opportunities to life - from campaign angles and copy to activation ideas, brand collaborations and channel-specific opportunities.

What you will do

Proactively identify and develop ideas for how to activate product launches, new brand launches, strong buys, seasonal shifts, global and local sports moments and brand collaborations.
Connect commercial priorities with relevant sports moments, seasonal themes and customer needs to create campaign angles that feel timely, credible and sales-driving.
Turn commercial input into concrete ideas for how we can show up across channels - from in-store and front page to newsletters, social, CRM and local market activations.
Write and develop headlines, campaign messaging, copy and tone of voice guidance for Nordic marketing activities.
Identify opportunities to make products, brands and sports more relevant, timely and engaging for our customers.
Collaborate with Marketing, Digital, Creative Production, Commercial, Joint Marketing and brand partners to bring ideas to life in a practical and commercially effective way.
Challenge the organisation to move beyond generic product communication and find stronger stories, sharper angles and better reasons for customers to act.

Who you are

You are good with words, but your real strength is spotting opportunities.

You can look at a product launch, a strong buy, a seasonal shift, a brand moment or something happening in the world of sports and quickly see how it could become relevant marketing.

You care about language and understand that the right headline, message and campaign angle can be the difference between marketing that feels generic and marketing that creates interest, relevance and sales. But you are not here to write for the sake of writing. You are here to make our marketing more engaging and commercially effective.

What you bring

An interest in sports, products, brands and consumer behaviour.
The ability to combine creativity with commercial thinking.
Proven experience in developing creative marketing campaigns, activations or brand collaborations.
Strong skills in messaging, copywriting and campaign development.
Experience from sport marketing, retail, e-commerce, agency or a similar commercially driven environment.
A good understanding of how marketing works across channels such as store, digital, social and CRM.
A collaborative mindset and the confidence to challenge, inspire and push ideas forward.

What success looks like

In this role, success means that our marketing becomes more relevant, more timely and more sales-driving.

You help us find stronger stories and activation angles around products, brands, sports and seasonal moments - and turn them into communication that gives customers a clear reason to pay attention and act.

You make our campaign communication more consistent and commercially effective across channels. You help teams see opportunities they may not have seen themselves, while contributing to marketing that feels useful, credible and relevant for our customers.

Why join XXL?

At XXL, you'll become part of the leading sports retailer in the Nordics and work alongside passionate colleagues who are driven by collaboration, innovation and continuous improvement.

Here's what you can expect:

An exciting opportunity to make a real impact on XXL's market presence and commercial growth.
A collaborative and dynamic work environment where you'll work closely with colleagues across teams and disciplines.
Competitive compensation and benefits.

Location

The position is based at XXL's Head Office in Alnabru, Oslo.

Ready to join us?

We'd love to hear from you!

Please note that we only process applications submitted through our online application system.

Instead of a traditional cover letter, we've chosen to use a few screening questions. As part of your application, you'll upload your CV and answer a few questions.

Please note that the recruitment team is on summer holiday until 10 August, and we will begin reviewing applications after this date. The application deadline is 16 August, but we may close the recruitment process early, so we encourage you to apply as soon as possible.

If you have any questions about the role, contact Head of Sales & Marketing Operations - Oscar Tuvegarp,oscar.tuvegarp@xxl.no

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