Sales Representative & Brand Educator - Job Description

Est. 1936, the Willett Distillery is perched atop the highest point in Nelson County, Kentucky. After 89 years, Willett remains independent, family owned and truly family operated. All employees are considered extended family and everyone contributes to the signature Willett lend-a-hand work environment.

Position Summary

As the title suggests, the Brand Educator is a spokesperson for the complete Willett collection of brands. As such, the BE provides support and product information to distributors and account contacts in order to increase sales and develop relationships. The BE shares consistent, accurate education about whiskey production, history and our premium brands with partners in designated markets across the country and occasionally internationally. The BE serves as the company’s liaison to consumers and as such the importance of this position to the overall success of the organization cannot be overstated. The ability to cultivate relationships, communicate clearly and convey a professional representation of the company and brands is imperative. As a small family owned business, respectful behavior, honesty, teamwork and flexibility are essential for success. Sales Representatives and Brand Educators report directly to the VP of Sales and will also receive direction and support from the Chief Financial Officer.

Position Objectives

Manage existing accounts and foster growth.
Open and develop new accounts.
Expand on-premise presence.
Increase product distribution.
Secure more menu placements.
Ensure Willett Pot Still Reserve is prominently featured on every back bar and every shelf.
Drive increased product sales. Meet or exceed regional sales goals.

Primary Job Responsibilities

Gain an understanding of the Willett values in order to provide a daily consistent example of these principles to all partners and coworkers. Maintain an up to date knowledge of product information, priority talking points.
Educate customers, retailers, bartenders, bar owners and distributors about products.
Lead and participate in distributor sales meetings. Conduct staff training for distributor partners.
Build a rapport with customers and relay their needs, questions and observations to leadership. Provide detailed reports from market visits to leadership. Follow up with customers and serve as a liaison. Listen to customers and thank them.
Present products professionally at events, trade shows and charity benefits. Host tastings for strategic consumer groups. Plan, organize, and execute consumer and industry events.
Maintain a positive professional appropriate image of the brand at all times.
Demonstrate and advocate for responsible alcohol consumption practices at all times. Comply with all applicable laws and policies.

Qualifications & Skills

Must be 21 or older to apply.

Bachelor’s Degree in related fields.

Ability to travel.

The BE serves as the physical image and representation of the brand and therefore the reputation of the brand. As such, one must demonstrate humility and integrity and authenticity.

Benefits packages are associated with full-time hours. Benefits include: health insurance, vision insurance, life insurance, dental programs, paid time off and merchandise discounts.

Willett Distillery remote jobs

Sales Representative & Brand Education