About WHITEHAT

WHITEHAT is Greece’s leading HubSpot Solutions Partner, specializing in complex CRM and Revenue Operations implementations for scaling and enterprise-level organizations.

As a HubSpot Platinum Partner and one of fewer than 100 agencies worldwide holding theHubSpot Solutions Architecture Design Accreditation, we design and deliver large-scale HubSpot architectures that support multi-team, multi-region, and high-growth environments.

We are a highly specialized consultancy delivering work typically handled by much larger organizations.
We move fast. We think in systems. We care about clarity.

Our mission is simple:
To design and implement structured, scalable revenue systems that create measurable business impact.

We help organizations build the operational clarity, data structure, and automation infrastructure required to evolve and be ready to leverage AI technologies as they mature and integrate into the CRM ecosystem.

The Role

As aHubSpot Marketing Operations Specialist (B2B), you will operate at the intersection of marketing performance, system governance, and revenue optimization.

This is a hands-on Marketing Hub role with strategic depth. You will guide clients through onboarding and implementation, operate and optimize existing B2B marketing systems, and ensure that marketing activity runs on a measurable, scalable operating model.

You will work closely with client Marketing and Sales teams, as well as senior consultants and developers at WHITEHAT, contributing both operational precision and structured consulting thinking.

Over time, this role can evolve intoSenior Marketing Operations Consultant, depending on your growth and consulting maturity.

What You’ll Be Doing

1. HubSpot Marketing Hub Onboarding & Implementation

Lead structured onboarding sessions for B2B clients
Configure email templates, forms, lists, segmentation logic, lifecycle stages, and automation workflows
Set up lead nurturing frameworks aligned with revenue processes
Train client teams on system logic, best practices, and operational clarity

You will implement marketing systems that are built to scale — not just campaigns that launch.

2. Marketing Operations & Lifecycle Governance

Operate and maintain documented lifecycle stages, lead scoring models, and routing rules
Monitor data quality, attribution consistency, and system integrity
Collaborate with Marketing and Sales teams to maintain alignment
Validate new initiatives before activation to ensure they fit within the governed operating model
Contribute to continuous improvement of documented marketing processes

This role requires both operational discipline and collaborative alignment.

3. Funnel Monitoring & Performance Optimization

Monitor lifecycle progression and funnel performance across stages
Analyze MQL–SQL transitions, handoff performance, and lead quality indicators
Identify bottlenecks and propose structured optimizations
Adjust scoring thresholds and lifecycle transitions based on performance data
Use reporting to drive operational decisions and strategic discussions

You will think beyond isolated campaigns and focus on system-wide performance.

4. Lead Acquisition Strategy & Ad Network Performance Consulting

In addition to hands-on HubSpot work, you will contribute to performance evaluation and optimization at a consulting level.

Monitor lead acquisition performance across channels (e.g., Google Ads, LinkedIn Ads, Meta, etc.)
Analyze cost-per-lead, lead quality, and lifecycle conversion impact
Provide structured recommendations on targeting, segmentation, and funnel alignment
Ensure paid acquisition strategies align with documented lifecycle definitions and scoring models
Collaborate with performance marketing stakeholders to improve acquisition efficiency

You will not operate ad accounts directly — but you will provide the operational intelligence that ensures acquisition performance aligns with revenue outcomes.

5. Modern HubSpot Capabilities & AI-Ready Marketing Systems

You will actively engage with modern HubSpot capabilities, including:

Buyer intent signals
Behavioral tracking and enrichment
AI-powered insights and automation support

You will evaluate how and when these capabilities should be introduced — ensuring they enhance clarity, data quality, and measurable performance.

This role contributes to building AI-ready B2B marketing systems grounded in structure.

What We’re Looking For

2+ years of experience in B2B Marketing Operations, Marketing Automation, or Revenue Operations
Experience either in-house (B2B SaaS or structured environments) or agency-side marketing automation
Hands-on experience with HubSpot Marketing Hub or similar platforms (Marketo, Pardot, ActiveCampaign, etc.)
Strong understanding of B2B lifecycle stages, scoring logic, and Marketing–Sales alignment
Knowledge of ad networks and paid acquisition best practices (Google Ads, LinkedIn Ads, etc.) is a strong plus.
Comfort interpreting funnel, attribution, and pipeline data
Structured, detail-oriented mindset
Ability to explain systems clearly — verbally and in writing
Willingness to work within documented processes and continuously improve them

HubSpot certifications are appreciated.

Who Thrives in This Role

You will likely enjoy this position if you:

Prefer structured marketing systems over fragmented execution
Care about lifecycle clarity and measurable performance
Enjoy optimizing funnels and improving operational models
Feel comfortable working with both Marketing and Sales stakeholders

Want to grow into a structured Marketing Operations consultant

Why Join WHITEHAT?

🔥 Work on complex CRM and RevOps implementations for scaling and enterprise organizations
🌍 Hybrid/remote flexibility
🚀 Clear growth path toward Senior Consultant and Solution Architect roles
📚 Continuous learning, HubSpot certifications, and exposure to advanced use cases
🤝 Collaborate with experienced consultants and top-tier developers
🛡️ Private health insurance
🎉 Birthday day off

Final Note

HubSpot is actively expanding its footprint in high-growth digital markets like Greece. The ecosystem is evolving rapidly, and organizations are investing seriously in CRM and Revenue Operations maturity.

This creates a unique momentum.

Joining WHITEHAT at this stage means positioning yourself at the center of that growth. You will gain exposure to complex implementations, enterprise-level thinking, and structured consulting methodologies that are still rare in the local market.

For the right candidate, this is more than a marketing operations role.
It is an opportunity to build deep operational expertise, accelerate your consulting maturity, and grow into a Senior Marketing Operations Consultant within a highly specialized, future-focused team.

If you want to evolve from marketing execution into marketing systems leadership — we would love to meet you.

WHITEHAT remote jobs

HubSpot B2B Marketing Operations Specialist

HubSpot Consultant (CRM & Revenue Operations)