Head of Marketing & User Acquisition

🔎We are seeking a Head of Marketing & User Acquisitionto lead our growth strategy and execution. This is a hybrid role combining strategic leadership with hands-on campaign management. You will own the full marketing funnel—from creative strategy and paid media to organic growth, influencer partnerships, and community engagement. You will build and lead a team, manage a multi-million dollar UA budget, and work cross-functionally with product, creative, and design teams to ensure our marketing efforts are as compelling as the game itself.

✅ Responsibilities:

Strategy & Leadership

Develop and execute the holistic marketing strategy for our cyberpunk fighting game, spanning pre-launch hype, launch, and live ops campaigns.
Own the P&L for user acquisition and marketing, managing budgets with a focus on ROAS, LTV, and efficient scale.
Build, mentor, and lead a high-performing marketing team (UA managers, creative strategists, community managers) as we scale.
Define KPIs and reporting frameworks to measure marketing effectiveness across all channels.

User Acquisition & Performance Marketing

Lead UA strategy across key platforms: Meta (Facebook/Instagram), TikTok, Google Ads (App Campaigns), Apple Search Ads, and programmatic networks.
Manage bid strategies, audience targeting, and creative testing roadmaps to achieve volume targets at sustainable CAC.
Analyze performance data daily—interpreting metrics like CTR, CVR, IPM, ROAS, and LTV—to optimize campaigns in real-time.
Partner with the creative team to develop high-converting ad concepts grounded in performance marketing principles (hooks, pattern interrupts, platform-specific formats).

Organic Growth & Brand Marketing

Oversee organic social strategy (TikTok, Instagram, YouTube, Discord) to build a loyal community around the cyberpunk fighting game genre.
Lead influencer and creator programs, identifying partners who authentically resonate with the fighting game and cyberpunk audiences.
Drive PR, app store optimization (ASO), and cross-promotion strategies to maximize visibility and organic installs.
Ensure brand consistency and storytelling across all touchpoints—from ad creatives to community interactions.

Cross-Functional Collaboration

Work closely with product management and game design to align marketing campaigns with live ops events, new character launches, and in-game promotions.
Partner with data analytics to develop robust LTV forecasting, cohort analysis, and marketing attribution models.
Collaborate with the creative studio (motion designers, artists) to brief and iterate on high-performing creative assets.

✅ Qualifications:

Experience

7+ years in marketing and user acquisition, with at least 3+ years in mobile gaming (F2P experience required or similar one in e-commerce).
Proven track record of scaling mobile games to millions of installs across global markets, managing budgets of $10M+ annually.
Experience leading teams and managing direct reports.

Platform & Technical Expertise

Deep hands-on experience with Meta Ads Manager, TikTok Ads, Google App Campaigns, and Apple Search Ads.
Strong analytical skills—proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker, QlickSense) for deep-dive analysis.
Experience with MMP platforms (Singular, Adjust, AppsFlyer) and marketing measurement methodologies (SKAdNetwork, ATT).
Understanding of ASO (App Store Optimization) and its impact on organic growth.

Strategic & Creative Mindset

Ability to translate performance data into actionable creative briefs and testing roadmaps.
Deep understanding of performance marketing creative principles: hooks, storytelling, platform-native formats (TikTok, Reels, Stories), and the difference between brand-building and direct-response creative.
Strong grasp of LTV modeling, cohort analysis, and ROI-based budget allocation.

Soft Skills

Exceptional leadership and communication skills—able to align cross-functional teams and present to executive leadership.
Thrives in a fast-paced, data-driven environment with a bias for action.

✅Nice to Have (The "Good to Know"):

🙌 Fighting Games: Deep familiarity with the fighting game community (FGC), competitive gaming culture, and how to market to hardcore vs. casual audiences.

🙌 Influencer Marketing: Established relationships with gaming creators or agencies in the mobile or fighting game space.

🙌Web3 / Emerging Platforms: Experience with emerging ad formats, new social platforms, or alternative acquisition channels.

🙌Global Experience: Track record of launching games across APAC, EMEA, and North America with localized strategies.

What do we offer?

🐦‍🔥Ownership: You'll shape the growth trajectory of a major new IP from the ground up—with direct impact on studio success.

💡Resources:Budget to execute ambitious campaigns and the autonomy to build a marketing team.

🪙 Competitive Compensation:Stable salary adequate to experience, performance-based bonuses.

💪 Growth:Opportunity to scale into a senior leadership role (CMO, VP of Growth) as the studio expands its portfolio.

📈 Culture: A studio that values data-driven creativity, work-life balance, and a genuine passion for games.

🚶‍♂️ Flexibility: Core hours 10-14.

🔎Transparency: As little beaurocracy and as much transparency as it’s possible.

➕ Benefits: Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations.

Recruitment flow for this specific position:

1.) Intro call.

2.) Technical interview.

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