bout VIVAIA VIVAIA is a global DTC footwear brand launched in the United States in 2020, dedicated to eco-friendly comfort and style. Present in 61+ countries, VIVAIA designs shoes using recycled materials (including Repreve® recycled PET bottles, sugarcane EVA, rice husks, and natural rubber), combining 3D knit technology with wide-foot-friendly designs. With 270K+ Facebook fans and 1.49M+ Instagram followers, VIVAIA is one of the fastest-growing sustainable fashion brands globally.

The Role

• Position: Social Media Marketing

• Reports to: Brand Director (Alan)

• Location: HQ (Open to global locations)

• Employment Type: Full-time

Role Overview As the Social Media Marketing specialist, you will be the creative force behind VIVAIA's social presence, driving engagement and brand awareness across key platforms (Instagram, Facebook, TikTok) with a strong focus on data-driven campaigns and aesthetic excellence.

What You'll Do

• Platform Management: Overseeing daily operations and content strategy for Instagram (highest priority), Facebook, and TikTok, with potential expansion to Threads.

• Content Creation: Developing social-first content ideas that stop the scroll, ensuring high aesthetic standards and strong "internet sense" (网感) tailored to Western audiences.

• Campaign Execution: Planning and executing social media campaigns, tracking performance metrics (e.g., engagement rate), and optimizing strategies based on data insights.

• Cross-functional Collaboration: Working directly with the Brand Director and Visual Director to align social content with overall brand visual guidelines and marketing objectives.

• Trend Spotting: Staying ahead of the game with trends, algorithm updates, and audience insights to keep VIVAIA's social presence fresh and relevant.

Who You Are

• Experience: Experience in social media marketing, content creation, or a related field. Junior candidates with exceptional talent and portfolio are welcome.

• Hard Skills: Strong understanding of social media metrics (engagement rate, CPM, CPC) and experience managing successful campaigns.

• Soft Skills: Creative at the core with an eye for design, strong editorial/artistic background, and excellent English communication skills.

• Values Alignment: A shared commitment to sustainability, innovation, and creating a positive impact through engaging content.

• Must-have:

◦ Proven track record of managing high-performing social media accounts, particularly Instagram.

◦ Exceptional aesthetic sensibility and strong "internet sense" for Western markets.

◦ Fluent in English (working language).

◦ A strong portfolio showcasing creative content and campaign results.

• Nice-to-have:

◦ Background in art, editorial, or fashion industries.

◦ Experience with influencer campaigns and community management.

What We Offer

• Competitive compensation package.

• Comprehensive health and wellness benefits.

• AI-Powered Workplace: All employees have access to unlimited tokens on the world's most advanced AI models (including frontier LLMs). We actively invest in AI capability building across all teams — from retail to HQ — so you can work smarter, not harder.

• Opportunities for professional growth and development in a fast-paced, global environment.

Equal Opportunity Statement VIVAIA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.

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