Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Teisco, Harmony, Heritage Guitars, Dawsons, and Swee Lee. Vista Musical Instruments is headquartered in Singapore, with operations in USA, UK and APAC, and is a division of Caldecott Music Group.

Overview

As a Paid Media Executive, you will play a crucial role in planning, executing, and optimizing paid media campaigns across various channels. You will collaborate with cross-functional teams to develop and implement data-driven strategies that align with our business goals. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of the latest trends and best practices in digital advertising.

Responsibilities

Develop and execute innovative paid media strategies to drive customer acquisition, increase brand awareness, and support additional marketing efforts across all VMI channels
Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
Set budgets, bid strategies, and performance benchmarks for various paid campaigns to make data-driven recommendations for budget allocation based on campaign performance.
Collaborate cross-functionally with our e-commerce team, customer support team and external digital marketing agencies to ensure a cohesive and integrated marketing approach.
Utilize analytics tools to track and report on key performance indicators, identifying areas for improvement and opportunities for growth.
Conduct regular testing, monitoring and optimisation work for campaigns to ensure they meet KPIs and ROI targets.
Keep up-to-date with the latest changes and best practices for paid platforms like Google Ads, Meta, TikTok and more

3-5 years experience in digital marketing, especially in both Meta and Google Advertising
Strong analytical skills and data-driven approach to optimizing performance
Experience with B2C marketing, with a focus in e-commerce retail
In-depth experience with major paid advertising platforms and bidding types
Relevant degree or diploma in Media & Communications, Marketing Comms, or similar field
Strong interpersonal skills and willingness to work in a team environment
A keen mind for effective communication ideas and a discerning eye for how visuals and copy work together to create compelling narratives and distinctive brand experiences
Proven track record of managing ROI-positive paid campaigns across various industries
Sharp, concise, and impactful written and verbal communication skills, with a masterful command of the English language
Extensive knowledge and passion for musical instruments and related products and/or working experience in music retail industry will be a plus
Experience with Google Analytics and proficiency with Google Suite (Sheets, Slides, Docs)/Adobe Create Suite (Photoshop, Lightroom, Premiere Pro) will be a plus

Flexible Work Arrangement
Competitive Remuneration
Healthcare, Dental & Insurance Programme
Various Leave Benefits
Long Service Awards

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