About Veera Health

Veera Health is building solutions to help women in India manage chronic health conditions. Our mission is to provide holistic and compassionate science-backed care with an unrelenting focus on patient experience. We partner with leading providers to offer cutting edge medical advice and utilize remote monitoring tools to improve patient compliance. We're a women-led team of McKinsey / Yale / UnitedHealth / Tufts alumni with mission to help women lead their happiest, healthiest lives.

About the role

Veera Health - Digital Marketing Specialist Job Opportunity

Veera Health is a YCombinator, Sequoia Capital & GFC-funded startup building digital solutions and products to treat chronic health conditions for women. We’ve started by treating PCOS, a chronic condition that affects 100 million women in India alone, and are now the largest PCOS-specialised clinic in the world.

At Veera, you will get the opportunity to build from the ground-up in a fast-paced startup environment. You will create massive impact by providing high-quality healthcare for millions in India and around the world. You’ll also get exposure to working in a performance-driven organisation with a world-class team from McKinsey, UnitedHealth and Ivy League backgrounds.

We are looking for a digital marketer with excellent analytical skills to understand the customer journey and execute marketing across paid channels. You should use data from various sources to craft a high ROI paid marketing strategy and reach customers in a scalable and efficient way.

Requirements:

Manage end-to-end paid campaigns through Facebook, Google and Youtube
Track detailed campaign and channel-level cost of acquisition and ensure effective CPLs and returns
Closely monitor Google search ads at minute keyword and demographic level
Use Web analytics tools like Google Analytics, WebTrends to get deeper insights on traffic and acquisition trends
Go deep into our CRM system to evaluate lead quality, conversion rates and other customer insights to inform paid marketing strategy
Develop, plan, and implement new campaigns based on customer insights and data
Measure and implement ways to improve performance of end-to-end acquisition funnel, including creatives, messaging and landing pages
Plan and manage budgets for digital marketing
Work closely with the Search Engine Optimization (SEO) team and run experiments in other channels to engage customers and improve paid marketing ROI, e,g. email marketing
Stay on top of marketing trends, competitor analyses and keep strategies up-to-date

Qualifications:

Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience (3-4 years experience) in digital marketing with consumer-focused (B2C) brands.
Prior experience with B2C healthcare services, supplements, or women’s products preferred.
Exceptional knowledge of digital marketing and SEO platforms like Facebook ads manager, Google AdWords, SEMrush, Google Analytics
Deep expertise with Google search ads and Facebook ads
Familiarity with CRM tools and how to link them to paid channels for customer insights
Highly data-driven with ability to adapt and learn new data sources quickly
Exceptional attention to detail.
Excellent verbal and written communication skills.
Self-driven and willing to take initiative

At one of India's fastest growing healthtech companies, you will get:

Best-in-class health insurance plan for you and your family, covering in-patient services, tele-consultations, mental wellness, dental & more
Competitive salary in a rapidly growing VC-funded startup
Opportunity to craft the early vision and growth of a first-of-its-kind consumer healthcare brand.
Work towards a deeper mission of improving access and quality of healthcare for women, a massively underserved market.

Technology

Through our tech, we (i) monitor treatment remotely with the aim of improving patient experience & compliance, (ii) collect & analyze patient data to come up to improve future treatment, (iii) provide a safe and secure platform for our providers to engage with their patients.

Our tech stack - Android and iOS app - React Native Website - React JS Backend - NodeJS DB - MongoDB

Veera Health remote jobs

Digital Marketer