Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Role Type:

This is a 3 month full time contract to start ASAP with scope to extend.

Role Summary

TheyDo created Journey Management and is now evolving into the Experience Context Platform, the operating layer that connects customer insight, AI agents, and business execution for the enterprise. Ford, Pfizer, Lufthansa, Siemens, and Lloyds are some of the customers who already run on journeys.

This role exists to lay the groundwork for the community of practitioners who believe the same thing, and to start making sure the world knows TheyDo is where that conversation lives.

You'll work across two connected areas: the social presence that builds TheyDo's reputation in the market, and the early shape of a community program that engages champions at our best customers. Both require strategic thinking, genuine relationship-building, and the ability to operate without a playbook. You'll collaborate closely with Marketing, Sales, CS, and leadership, and report to the VP of Marketing.

By the end of this contract, we should have a clear, evidence-backed answer to: what does TheyDo's social strategy look like, and what's the right format for a champion community proven well enough to make a confident call on what comes next.

Community Builder

The Experience Context Platform is a category in motion. The practitioners who adopt it earliest will shape how the rest of the market understands it and this role is how TheyDo builds, nurtures, and activates that group.

That means two things: you'll own TheyDo's social strategy and execution deciding which channels matter, what the right voice looks like, and how to turn organic presence into a genuine funnel. You'll collaborate with our Co-Founder and CEO Jochem, and other thought leaders to amplify credible voices in the space, treating LinkedIn not as a publishing queue but as a distribution engine for ideas worth spreading. As the practitioner landscape evolves, LinkedIn today, Reddit or somewhere else tomorrow you'll move with it.

Right now, our hypothesis is that the highest-value community format is small and intentional - virtual roundtables, curated online sessions, and occasionally in-person moments with the champions inside our customer base.Communityalso lives inside the product, and the right answer may be a combination of both. You'll make that assessment, place the bet, and build the program not inherit a brief.

What You'll Own

Social Strategy & Thought Leadership

You'll own TheyDo's social strategy end-to-end: channel selection, voice, content cadence, and how it all maps to pipeline. LinkedIn is the starting point, but you'll evaluate where the Journey Management and Experience Context Platform conversations actually lives and go there. You'll experiment with formats, short-form video, carousels, written posts, repurposed content and build a feedback loop that tells you what's actually earning attention versus what just looks like it is. You'll collaborate with internal experts and external thought leaders to co-create content that earns attention. You'll work closely with PMM, demand gen, content, CS, and Product to make sure social amplifies the work happening across the team, not just runs parallel to it. Success is a social presence that generates inbound interest from the right personas, not just follower growth.

Thought Leader & Influencer Relationships

You'll map the Journey Management and CX landscape who has voice, who's building it, who is genuinely aligned with where TheyDo is going and build real, ongoing relationships with those people. You'll create ways for them to engage with TheyDo that feel authentic because they are: co-created content, event appearances, social amplification. No one has owned this properly before. You'll build it from scratch.

Champion Community Program

You'll design and run TheyDo's community program for Tier 1 customer champions, building on the format hypothesis outlined above and validating, adjusting, or replacing it as you learn what this audience actually responds to. You'll own the strategy, the calendar, the relationships, and the feedback loops back to Product, CS, and Sales.

Newsletter

You'll write and manage a newsletter that earns opens. Not a product update digest - a publication people in the Journey Management and Experience Context space actually want to read. You'll surface stories from customers, product, and the community, and hold a high bar for what's worth sending.

What We're Looking For

You've owned social strategy at a B2B SaaS company, ideally targeting enterprise customers not just executed someone else's plan. You have a point of view on what makes B2B social actually work and you can defend it.
You've built community programs before, ideally in an enterprise SaaS context. You know the difference between a community that looks active and one that actually compounds.
You're a strong writer. A LinkedIn post, a newsletter, an event invitation, and a thought leadership brief all read differently - you know why, and you can write all four without losing the thread.
You think in strategy and execute in detail. You can set the vision for what TheyDo's social presence should be and then make it happen without waiting for someone to hand you a brief.
You're curious about Journey Management, CX, and enterprise AI.
You use AI as a genuine part of your workflow - for research, drafting, content repurposing, community insight - and you can be concrete about how it's changed how you work.
5+ years in social media, community, or customer marketing in a B2B environment. Experience across more than one of these disciplines matters more than depth in just one.

What You Won't Do

You won't execute a social calendar without owning the strategy behind it. If you don't know why a post exists, it shouldn't go out.
You won't run events for the sake of activity. The community program should compound - every interaction should deepen a relationship or surface an insight worth acting on.
You won't operate in a silo. The intelligence you gather - from social, from events, from influencer conversations - belongs to the whole GTM team.
You won't wait for the playbook. It doesn't exist yet. You'll write it.

Success Metrics (90-day proof points)

Champion pilot validated — a completed pilot with a small group of Tier 1 champions, with clear takeaways on format and what's worth scaling.
Social strategy proven — a documented strategy, early inbound signal, and a content engine that's demonstrably working.
Clear recommendation — by the end of the contract, a clear, evidence-based recommendation on what this function should look like going forward, and whether it should become a permanent role.

What we offer our permanent employees:

💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!

🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.

🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.

🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December.

🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.

🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.

👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.

👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.

🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France.

⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.

🚀 Continuous growth of our benefits package as we continue to grow in size

To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.

About TheyDo

Ourcore values are the driving force behind every decision we make.

We‘Journey together’along a path of collaboration and synchronization. In everything we do, we‘Own it’, never shying away from taking action or making decisions. Our‘Cloaks off’ mentality ensures that transparency and integrity reign supreme.We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speedMoreover,‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.

TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.

Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner.

If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!

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