What we offer

Comprehensive Benefits to Support You, Every Step of the Way

At Origin, we prioritize your health, well-being, and professional growth. Our full-time benefits are designed to empower you through every stage of life, including:

Healthcare Benefits: Medical, dental and vision benefits, and an employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles.
Paid Time Off: PTO for vacations, 9 paid federal holidays, and additional wellness days.
Parental & Family Support: Paid parental leave.
Financial Security:A 401(k) plan (after 1 year of employment) with employer matching and student loan payment support.
Continuing Education Stipends: Annual stipend for conferences or courses.
Stock Options: Share in Origin’s long-term success as you grow your career with us.

At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well-being.

About the role

We're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.

Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products. You'll play a key role in shaping the patient experience for On-Track, Origin's subscription-based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.

This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact. You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.

You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.

What you'll do

Design & Optimize the Patient Journey

Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value
Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
Create nurture programs that help prospective patients understand the value of care and take action
Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack
Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value

Build & Execute Lifecycle Campaigns

Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable
Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation
Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements

Test, Learn & Optimize

Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
Analyze campaign performance and translate insights into actionable recommendations
Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution
Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy
Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders

Partner Across the Business

Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives
Translate complex healthcare topics into clear, approachable, patient-friendly communications
Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy
Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria

What makes us different

While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We’re a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:

Own it. We show up with our best work. We’re creative, focused, proactive, and get the details right.
Go big. We have a big vision for women’s health and are energized by our potential impact. We act with urgency, yet remember it’s a long game.
Stretch. Growth can be uncomfortable and progress isn’t always linear. We create a safe space for honest learning, taking risk, and understanding failure.
Be generous. We’re kind, high integrity, and assume the best. We celebrate wins and build each other up.

About you

3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred.
Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey
Strong analytical skills and comfort working with performance data to identify opportunities and make decisions
Experience using Google Analytics, Looker, Excel, or similar reporting tools
Highly organized with exceptional attention to detail and a rigorous approach to QA
Ability to thrive in a fast-paced, collaborative startup environment
Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity.

Bonus points

Experience with Iterable
Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products
Experience in healthcare, women's health, telehealth, physical therapy, or wellness
Familiarity with SQL, customer data platforms, and customer journey analytics
Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
Passion for expanding access to women's healthcare

Compensation

The compensation range for this role is $90,000 - $110,000.00 USD base salary per year plus equity.

Other Information

Origin is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you require a reasonable accommodation to complete any part of the application or interview process, please let us know. You can reach out to us at people@theoriginway.com for assistance.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. We participate in E-Verify. To learn more about E-Verify, please review theE-Verify Participation Poster and theIER Right to Work Poster directly.

Be part of the movement that’s redefining women’s healthcare

At Origin, working with us isn’t just a job—it’s a chance to transform the way care is delivered to women. Every day, we’re building a company that’s elevating the standard of care for thousands now, with our sights set on reaching millions in the future.

This past year, we partnered tirelessly with insurance companies to break down barriers to care. As a result, we’re now in-network for over 50 million people nationwide, making pelvic floor and whole-body physical therapy more accessible and affordable than ever before. It’s a milestone we’re incredibly proud of, and it’s just the beginning.

If you share our passion for creating accessible, life-changing care, we’d love to have you on our team. Together, we can continue making a difference for those who need it most.

Here’s what you can expect when you join us.

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