Swell helps healthcare organizations elevate their patient and employee experience through modern feedback, reputation, and engagement tools. We partner with thousands of practices across North America to help them listen better, respond faster, and grow smarter — all through one powerful platform.

Role Overview

We’re looking for a creative and organized Product Marketing & Content Manager to join our growing marketing team. This role sits at the intersection of content creation, product marketing, and brand storytelling — helping Swell communicate its value to healthcare organizations at scale.

You’ll take ownership of content strategy and execution across multiple channels, working closely with leadership, product, and sales to produce high-impact marketing assets that drive awareness, engagement, and demand. This is an individual contributor role with high ownership--ideal for a self-starter who thrives on both strategy and hands-on execution.

What You’ll Do

Develop product messaging and positioning that clearly communicates value and differentiates our offering in the market
Create narratives and materials, including customer communications and sales enablement, for new and existing products and features
Analyze customer insights and competitive trends to inform messaging and positioningWrite and publish content across Swell’s owned channels (website, blog, social media, email, etc.)
Support campaign and product launch initiatives with compelling copy and visuals
Collaborate with product and customer success teams to translate features and success stories into engaging marketing narratives
Manage and schedule social media posts, tracking engagement and optimizing performance
Assist in maintaining Swell’s content calendar, ensuring brand consistency and messaging alignment
Contribute to SEO, keyword strategy, and website content updates
Coordinate with design and external vendors to ensure content is high-quality, accurate, and on-brand

What We’re Looking For

3+ years of experience in content marketing or running demand gen campaigns
Strong writing, editing, and storytelling skills with attention to detail
Experience managing social media and content publishing tools
Ability to connect product functionality to customer outcomes

Comfortable balancing multiple projects and deadlines in a fast-paced environment
Experience partnering with cross-functional teams (Product, Sales, Design)
Experience in SaaS or healthcare marketing is a plus
Familiarity with HubSpot, Google Analytics, and Adobe creative suite preferred

Why Swell

Leading SaaS company in the healthcare experience space
Collaborative, mission-driven culture
Competitive compensation and benefits, including:

Company paid medical, dental and vision plan premiums for up to full family coverage
Company paid life insurance benefit
Unlimited flex PTO policy
Quarterly Mental Health Awareness Day
Monthly cell phone stipend

Real opportunity to impact growth and awareness

Swell is an Equal Opportunity Employer. We are fully committed to diversity and maintaining a healthy work environment that is free from harassment and discrimination. All employment decisions at Swell are based on business needs, job requirements, and individual qualifications without regard to race, sex, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.

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