Job Description:

We are looking for a skilled and driven Performance Marketer to manage and optimize ad campaigns on Google Ads and Meta (Facebook and Instagram) with the goal of achieving targeted cost-per-lead (CPL). This is a remote, full-time position (Monday-Saturday) that begins immediately. The ideal candidate will have a strong track record in performance marketing, with deep experience in lead generation and optimization strategies across both Google and Meta platforms.

Responsibilities:

Strategize, set up, manage, and optimize PPC campaigns across Google Ads and Meta Ads to achieve CPL targets.
Continuously monitor and analyze campaign performance to identify growth opportunities, optimize budget allocation, and improve lead quality.
Conduct A/B testing and experiment with creatives, ad formats, and targeting to maximize ROAS and meet KPI benchmarks.
Provide weekly and monthly performance reports, with actionable insights to inform campaign strategy.
Stay updated on industry trends, new ad formats, and algorithm changes on Google and Meta platforms.
Collaborate cross-functionally to ensure messaging aligns with brand voice and campaign goals.

What We Offer:

Industry-standard compensation, based on experience and performance.
Opportunity to drive impactful campaigns and see tangible results.
A learning environment with access to the latest in performance marketing tools and resources.
Flexible remote work setup, supporting a balanced work-life approach.

Qualifications:

Proven experience in managing and optimizing Google Ads and Meta campaigns with a focus on lead generation.
In-depth knowledge of Google Ads, Facebook Business Manager, Meta Ads Manager, and campaign optimization techniques.
Strong analytical skills, with experience in Google Analytics and data-driven decision-making.
Excellent understanding of CPL models, bid strategies, and audience segmentation.
Ability to adapt quickly, work independently, and meet deadlines in a fast-paced, results-driven environment.

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Performance Marketer