We are looking for an experienced Head of SSP to lead and scale the supply-side business of SmartyAds. This role will be responsible for developing our own SSP and third-party platforms monetization strategy, expanding high-quality publisher supply, and ensuring strong demand alignment across the programmatic ecosystem.

The ideal candidate combinesdeep expertise in SSP operations, Google MCM, publisher monetization, and programmatic integrations, along with strong commercial skills and ownership ofP&L performance.

The Head of SSP will work closely withDSP, AdExchange, Product, and Operations teams to drive revenue growth, optimize inventory monetization, and expand supply partnerships across Web, Mobile, and especiallyCTV and Video (VAST)environments.

Responsibilities

Develop and execute thestrategic growth plan for the SmartyAds SSPand available third-party monetization platforms including Google MCM
Own theP&L, ensuring sustainable revenue growth and margin optimization
Leadpublisher acquisition and monetization strategy, including high-value publisher partnerships
Build and scaleGoogle MCM partnerships, onboarding and managing child publishers
Alignown SSP inventory with demand-side needs, ensuring optimal fill rate, yield, and traffic quality
DriveCTV and Video (VAST) supply expansion, focusing on premium inventory integrations
Manage and expandthird-party integrations, includingPrebid.js header bidding connections with external DSPs and exchanges
Overseesupply quality management, including traffic validation, fraud prevention, and compliance
Definepricing strategy, floor management, and yield optimization frameworks
Serve as themain escalation point for strategic publisher and supply partners
Lead negotiations and recovery of critical supply integrations
Collaborate withProduct and Engineering teams on SSP roadmap improvements, integrations, and feature development
Work closely withDSP teams to ensure supply-demand balance and maximize platform liquidity
Trackprogrammatic ecosystem trends, including new monetization opportunities, formats, and regulatory changes
Represent the company atindustry events, conferences, and partner meetings
Provideregular performance reports and strategic insights to executive leadership

Hard Skills

3+ years of experience inAdTech / Programmatic Advertising, with strong SSP exposure
Proven experience working withpublisher monetization and supply acquisition
Deep expertise inGoogle MCM (Multiple Customer Management) and publisher onboarding
Strong understanding ofSSP architecture, auction mechanics, and yield optimization
Understanding ofVideo and CTV monetization, includingVAST integrations
Strong understanding ofOpenRTB protocol and programmatic auction dynamics
Experience working withpublishers across Web and Mobile App environments
Strong knowledge oftraffic quality metrics, fraud prevention, and inventory validation
Experience inP&L ownership and revenue management
Experience working withBI tools, analytics platforms, and CRM systems
Solid understanding ofprivacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA)
Fluent English (spoken and written)
Hands-on experience withPrebid.js integrations and header bidding ecosystemswill be a plus

Soft Skills

Strong commercial mindset andbusiness development capability
Strategic thinking with the ability tobuild scalable monetization strategies
High level ofownership and accountability for revenue results
Strong negotiation and relationship management skills
Leadership ability tobuild and guide cross-functional teams
Analytical mindset anddata-driven decision making
Ability to operate in afast-paced programmatic ecosystem
Excellent stakeholder management and communication skills
Result-oriented with strongexecution focus
Ability to balancelong-term growth strategy with immediate revenue goals

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